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What are good ratios to aim for in Adword campaigns?

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cdidcott
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30 Oct 06 11:42 am

What are good ratios to aim for in Adword campaigns?

What are good ratios to aim for in an Adwords campaign, i.e #impressions > #Clicks.

Colin
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alvin
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09 Nov 06 3:08 am

 Colin,

Anything over 2.0% is good IMO.

@
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sean06
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09 Nov 06 1:25 pm

 I think thats a pretty hard question to answer. Ive had campaigns where Ive been happy with 2% and other campaigns where my CTR has been around 15%.

What I think is really important is to get it as high as you can for that campaign. Sometimes competition is really tough and youve gotta try and get one over them.

Are you rotating a couple of ads at a time, to see which ones get the best response?
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cdidcott
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09 Nov 06 2:59 pm

 I was running a few other ads. I had the same keywords in each and just changed the headline and description a bit, butI've deleted the under performing ads already.

I'm setting up the landing page at thhe moment.

Colin
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chatyak86
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09 Nov 06 9:14 pm

 This is a question which depends on your product and return on investment. You always want to try for a 50-100% ROI. A great click thru rate would be anything from 20-45%. This will take time to achieve.

Adrian,
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alvin
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11 Nov 06 11:45 pm
adrian wrote:A great click thru rate would be anything from 20-45%.


Wow, that would be really sweet. Your CPC will go down a lot if you have those sort of CTRs.
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