Joined: 13 Jun 06
21 Oct 09 11:20 am
PPC on content networks can require a bit more work in managing as you really need to make sure theyre targeted to potential buyers, so theres a bit more overhead there in managing your campaigns.
Regardless of what network you advertise on check the conversion rate on those clicks - are you getting what you want out of it? Use the goal conversion feature in Google Analytics to make sure those clicks are turning into sales, or leads etc.