31 Dec 17 11:02 pm
That will really depend on a lot of factors, like the kind of niche you are promoting for example. Not all niches will respond the same for paid ads. The only way you will know which is better is to try both platforms and see how well the conversion goes from there.
09 Jan 18 3:06 pm
I think both platforms have their merit. You just have to both of them and pick the one you are comfortable with. Although social media is making a strong showing lately. I suggest you try both platforms for yourself and decide which one is best for you.
26 Mar 18 2:28 pm
Search engine PPC delivers results but it is quite expensive. On the other hand social PPC ads are not far-reaching like search engine PPC ads. Targeted audience gets conditioned in social PPC method of advertising.