10 May 11
20 Apr 16 4:00 pm
Same landing page for Google, yahoo, and bing, or no?
I want to try Pay Per Click, but I'm a little confused. I got one of Frank Kern's old courses from a friend called "List Control". Back then people were mainly doing PPC through Google, yahoo, and MSN. Now I'm guessing the top three are Google, Yahoo, and Bing, is that right?
And the second thing I'm wondering is if I need more than one kind of landing page (sqeeze page). Because back then Frank was saying that you can use a simple squeeze page at yahoo and msn, but that Google was a bit pickier about the landing page, so you had to have like a blog with a few posts and a sign up box on the side. I guess you would send traffic to that which would probably not be as effective as a squeeze page, but apparently what google wanted.
So what kind of landing page will I need for Google these days, and would I use the same or different kind of landing page for yahoo and bing?