Joined: 24 Nov 09
14 Dec 09 12:22 pm
Mmmm, this is a difficult one. A CTR of 6 to 7% is excellent, but where do you get this stat from, if you say you had 276 impressions with 0 clicks?
Have you changed something in your ad or keywords or is this a new ad campaign maybe?
If your ad is getting impressions but you are not getting any clicks, it should only mean one thing. Your ad's content is not successful because you are getting exposure, but nobody is interested in what you are saying. Do you understand what I mean?
276 Impressions are not a lot either. Maybe give it a little more time, but I would definitely experiment with changing my ad content. It needs to be relevant and it needs to convince the browser that he will get there what he searched for in the first place. Somehow your ad content does not appear to have relevance to the keyword or keyword phrases you are using.
Hope it helps. If you want to, I'd be interested to see whether I can help you with more specific detail but then I need more info from you, so you need to contact me directly