Questions re: PPC and keyword marketing

07 Jul 07 5:53 pm

1) Pay per click refers to a paid form of advertising. You bid on certain keywords and pay "X" amount of cents for a visitor to come to your website through your ad. These are displayed down the right hand side of the search results on Google.

2) Yes you can certainly use those 3 you mentioned to get yourself started. I did and still do.

3) Without keyword research you are going to be creating a site blindly. You will not know what words to go after, which words have a better chance of ranking, and which words get searched. Keyword research is crucial for both SEO and PPC.


.... and yes, you can learn adwords much later if you like. You don't need to master adwords in order to build up a site for organic search traffic.

08 Jul 07 8:39 pm

Very soon, I hope to be giving away the adgroups I use myself for a 300% ROI, it will make sense why I would do that when I explain myself fully.... :)

10 Jul 07 9:51 am

Thanks for your replies, Matt and Sean! :D

Hi Matt,

I like singing, music, movies, games, etc..(entertainment in general) However, I don't see how to make money from these topics..
Pls help.. :(

Hmmm... I also remember Mark saying something about different types of websites which we can set up.. right?

Thanks!! :D

11 Jul 07 3:53 pm

Thanks Matt!

Were all these taught in the videos? Because I have watched the videos and I was still lost.. Hmmm... perhaps i missed it or something... :?

13 Jul 07 5:59 am

jacie wrote:Hey all!

I was using inventory.overture.com and the results they gave me was that of January 2007.. I thought it's supposed to be the results from the previous month? Which should be June right?

Thanks!

Overture is very finicky.... learn to live with its rollercoaster :)

13 Jul 07 8:22 am

I would think for a beginner, setting up a site like that is way too difficult. I would focus on separate sites for each "instrument".

Theres no reason you can't create a network of sites that are semi related like that.

16 Jul 07 12:18 am

Hey Jacie,

I'm not sure how much will have changed between Frontpage 2000 and Frontpage 2003. Chances are the most important things are still the same, and if they're not there should be help files on the subject either in Frontpage itself or on the net. Sorry! We do our best, but we can't really give comprehensive web building advice for every software out there -- there are too many!

Just remember that at its core, every web design software has to do the same thing. And the internet is full of people who know how to create websites, so there are tutorials and explanations for pretty much everything you need to know... ask Google and you'll get answers!

The article and review site templates are just really basic layouts that you can change and use for your own website. You can either open them up in Frontpage and have a tweak, or you can go old-skool and edit the source code directly. They should be reasonably well commented (things inside brackets <!-- like this --> that are invisible to the browsers) so you can see what everything is.

Let us know how you get on!

All the best,
Mark

16 Jul 07 4:56 am

Use blogger to promote stuff as much as you want, tons of other people are :)

You can add youtube vids to your site.

Affilorama hosting is good, but since I have a lot of sites, I like to host them on the one account, makes things easier to manage. Not to mention cheaper.

16 Jul 07 5:39 am

Using blogger enables you to make posts from a different IP and link to your website. You can't change the code on blogger to optimize your site and you can't design it like you want. Having your own site allows a lot more flexibility. The point of one is for updates and links and traffic.

16 Jul 07 7:13 am

An IP address is like a residential address for the internet. Having different IPs linking to you is good because it shows than several people are interested in your site.

And yeah, if you have a blogspot blog, it will not reflect on your real domain.

You can host wordpress blogs (for example) on your own server and have them look like yoursite.com/blog

17 Jul 07 10:17 pm

Hi Jacie,

Some say 4-8 hours, others say 12-24 hours. Is it still not showing up? Have you set the name servers of your domain to point to your hosting?

Affilorama hosting is actually GoDaddy hosting. I strongly, strongly recommend that you *don't* use the free hosting. (You're very unlikely to do well as an affiliate with the free hosting because it's plastered with ads that you don't get credit for, plus it's only about $4/month for paid hosting)

If you're still having problems with getting the hosting to work, I suggest you contact the GoDaddy hosting support team. They'll sort it out for you.

All the best, let us know how you get on.
Mark

18 Jul 07 4:16 am

jacie wrote:Hi Mark,

yes.. it's still not showing up.. I thought the name servers are automatically adjusted or something?

Think my hosting can't work becos' I probably missed out some steps or something.. not really sure how to do it.. I used the web-based FTP Client.. but it doesn't work.. :(

You must point your nameservers to the nameservers you received when you signed up for webhosting. They normally give 2 nameservers. It should look something like:

XXX.XXXXXXXXXX.XXX

18 Jul 07 4:52 am

Who is your webhost provider and who did you get your domain with?

If you got your domain name from the same company you got your hosting... it should be set already. If not, you are going to have to log into your account wherever you got your domain, and change the default nameservers to the ones that you were provided with by your hosting company. Other than that I can't be of much help, you are going to have to email the support staff for each company if you don't have the information.

20 Jul 07 4:57 am

Hey, I've got a qn..

For the 14-day plrpro trial right, can we cancel our membership after 14 days if we want to? or do we have to pay the $97 for the first month?

25 Jul 07 3:50 am

Hi!

Is it possible to change the date and of posts for wordpress blogs that i have installed on my server?

Thanks

26 Jul 07 4:34 am

How can I customize my wordpress blog? for eg, how do I produce my own header image?

And is it possible to customize the fonts of the words that show up on the blog? I don't see an option to change the font and font size.. only Bold and Italics.. :(

The themes found at WP don't really fit what I want..and it is quite hard to customize those..

26 Jul 07 11:03 pm

You're in the right place already. To change the appearance of your wordpress blog you need to edit the style.css.

Now, to do this you can either just keep changing things in the style.css and see what the result is by refreshing your blog (trial and error!) or you can look at the html/php that drives the site, and try to locate what "classes" and "ids" correspond to each section. Your page is broken into lots of pieces (header, footer, main page, sidebar, etc), and each of those will have its own file in the theme editor.

To change the background colour... remember that background gif that you edited to change the colour? Look for that in the stylesheet. That'll show you which section is specifying the background colour. Delete the css that says background: url(image.gif) and replace it with background-color: #ffffff (or whatever colour you want it to be). If you want to keep it as an image, just edit the image, like you've already done!

You're getting a crash course in CSS right now! It can be a bit mindbending trying to work out how someone's stylesheet works, and it's even more confusing with Wordpress because you can't see the source file (eg. header.php, footer.php) and the CSS file (style.css) at the same time... you have to save one and then look at the other. But you'll get there eventually just by trying bits and pieces. It's a good idea to save old versions of everything you change in case you make a big mistake and you can't remember what you did! Otherwise you'd need to reinstall the theme again and start from scratch.

Good luck!
Mark

27 Jul 07 7:51 am

Hey Mark!
Thanks for replying!!

I finally understand a little about the workings of wordpress.. :)
But i can't find the background.gif filename in the css.. :(

Regarding free images, for eg, from sxc.hu, must we use it as it is or we are free to edit it as well? I don't see any conditions or terms relating to this on the site.. so I'm not very sure..

Thanks!!

30 Jul 07 10:24 pm

But i can't find the background.gif filename in the css..

It'll be in there somewhere. Are there multiple stylesheets for the theme? Perhaps try checking in the header? Trust me... It'll be there. The most obvious place it would be is in the "body" part of the stylesheet. ie



But depending on the design, it could also be somewhere else. Check up the top of your stylesheet.

Mark

02 Aug 07 7:31 pm

I use this jacie,

<a href="http://www.your-affiliate-link.com"
onMouseOver="window.status='Your Text Here'; return true "
onMouseOut="window.status=''; return true ">Your Text Here</a>

03 Aug 07 10:42 am

Jacie,

You will need to place this javascript in the coding first: Place it between the <head></head> tags of the html coding.

<script>
function hidestatus(){
window.status=''
return true
}
if (document.layers)
document.captureEvents(Event.MOUSEOVER | Event.MOUSEOUT)
document.onmouseover=hidestatus
document.onmouseout=hidestatus
</script>

Than insert the <a href="http://www.your-affiliate-link.com"
onMouseOver="window.status='Your Text Here'; return true "
onMouseOut="window.status=''; return true ">Your Text Here</a>
werever you want the affiliate link to appear on the page. Just make sure that you change the link to the link you want and replace the text with what you want it to show in your browser. The last 'your text here' is for your text link on the page.

Let us know how you go.

Wes

06 Aug 07 12:12 am

You add a caption to the bottom of an image in the same way that you add any HTML to your page. The problem is that you need to be able to format the text so that it doesn't just look like normal text on your page.

So you're actually getting into REAL html territory there. What you probably have to do is enclose your image inside a DIV and then put your text with it inside the DIV.



and then in your stylesheet you'll need to specify things like how wide you want the div, whether you want it to float / align left or right, how big/what colour you want the caption text to be... for example:



It would probably be beneficial if you do a little bit of studying up on HTML and CSS. Even though you're using Wordpress, you still need to know these things if you want to make your site really nice. All you have to do is Google!

And I wanted to submit my site to directories and one asked what type of link is mine? they gave the options: regular, pdf, rss and atom..

It's a regular link.

And i know this sounds lame.. but we are supposed to submit our articles to as many article submission sites as possible right? There's no such thing as submitting only to one article directory right?

You can submit to just one article directory if you like.

All the best,
Mark

12 Aug 07 3:09 am

Hi,

Are there any good programs that allow you to see where people come to your site from, how many visitors everyday, bla bla bla?

Any recommendations?

Thank you.