31 Aug 06 7:21 pm
PPC- Advertise product or squeeze page contents?
I just started email marketing, and I'm curious as to whether I should be advertising the product I'm affiliated with or my squeeze page contents when I advertise on Adwords.
For example, lets pretend I'm marketing a "learn spanish" product. I have a landing page that is a squeeze page that offers a free 6 day spanish lesson course. I am promoting the spanish product in this free course.
So, should I be advertising the free spanish course in my PPC ads? Or should I just advertise the product (which I was doing before I started collecting emails)?
Also, should I be advertising under "free" keywords such as "free spanish lessons", "learn spanish for free" etc since I am giving these lessons away for free? Or should I assume anyone typing in "free" should be weeded out?
Thanks for the help.