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How to Set the Destination url in Google Adwords

nates450r
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Joined: 03 Apr 07
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How to Set the Destination url in Google Adwords

Hi everyone,

I have a quick question about adwords.

In one of my adwords campaigns I have put the destination url as my websites home page because that is the page I want the visitors to be directed to. The website has a lot of content and many articles.

This is my question/problem, follow the example below :

You have a website called w w w.abc's.com .
You want the home page to be the landing page (you want to direct traffic only to the home page).
Now...on your website, there is a page called Learn ABC's.
In the Google search someone types--- Learn ABC's.
Then they click on your ad and it takes them to abc's.com/Learn abc's.html
----------------
Can someone explain why it does this, this is happening a lot with my websites i only want the traffic to be directed to my home page.

Could this be a organic search problem? And not an adwords problem?
If someone searches for learn abc's and you have a whole page /article about learn abc's ?

I'm really confused. LOL
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Last edited by ampie g on 25 Jan 10 1:40 am, edited 1 time in total.
Reason: removed http on URL as it is only used as illustration and not an actual link
 

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jpastorizo
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nates450r,

The visitor may have seen your site from organic search results. The visitor will never be taken to abc.com/learnabc.html unless that is what you specified as the destination url in your ad in your adwords campaign.


Renato
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sean06
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Yep, if you're not advertising that page in Google, then you're not getting adwords traffic. Unless Google has started to give out free clicks :)

It's just because your page has been spidered and google thinks that the specific page is more relevant for that particular keyword than the home page.

Sean
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nates450r
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Yes, that is what I figured was happening.

See, the problem is google is taking them (organic search visitors) to my article pages.
And most of those visitors don't even see my homepage.
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jpastorizo
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As long as they convert you should be happy!
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nates450r
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They're NOT converting; that's why I'm not happy.

Could it help to reference my homepage in future articles (link to my homepage)??
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jpastorizo
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nates450r wrote:Yes, that is what I figured was happening.

See, the problem is google is taking them (organic search visitors) to my article pages.
And most of those visitors don't even see my homepage.



Nates, I am starting to be confused as to why that is happening. If you are doing PPC then the page you specified as your destination url should be where your visitors land when they click your add. The only reason I see visitors on your site going to your other articles besides the home page is when they have searched google and your article is what pops up. Like Sean said "It's just because your page has been spidered and google thinks that the specific page is more relevant for that particular keyword than the home page.". If you have been building links for SEO purposes and rank you website on the organic search results then you have probably been building backlinks for your internal pages or as most call it "deep linking".

Try to modify the article in such a way that it retains the visitors from organic searches and be able to reference your homepage.

Here is something I learned from StomperNet - when doing SEO you should try to rank for your 2nd tier keywords which are easier to rank for. It will eventually help your homepage as well and it will make it easier for you to have good results through your link building efforts for your homepage.



Renato
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jmpruitt
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ok, newbie question. What are your 2nd tier keywords.
this thread is going way off topic by the way. we are on ppc not seo
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jpastorizo
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I can't answer your question James if this is going out of topic as answering your question here might lead it to longer discussion. Start a thread in SEO if you like and send me the link. I will answer your question there.


Renato
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