Help~! People go to my CB order form and don't buy!

19 Feb 10 8:21 am

Yes, conversion on CB products flat out SUCKS lately. It's been my experience that most Clickbank products convert at about 1 in 1000 WITH highly targeted traffic via well written EzineArticles -> pre-sell/review page -> vendor sales page.

So, let's do some math here:

Let's say my average EzineArticle gets 1,000 views over the lifetime of the article.

Of those 1,000 readers, 25% click my Resource Box link, providing me with 250 site visitors.

Those 250 site visitors are directed to a presell/review page on my Wordpress blog.

Of those 250 visitors, about 10% click one of the affiliate links on my page and are directed to the vendor sales page.

So, my EZA article ultimately sends 25 visitors to the vendor sales page. As noted earlier, it's been my experience that Clickbank products convert at about 1 in 1,000 once the customer hits the vendor sales page. So...in order to drive 1,000 visitors to a vendor sales page, and thus make a $25 sale using article marketing, I have to write (1,000/25=40) FOURTY EzineArticles or outsource it.

Now, I can write 40 articles, which take about 30 minutes each. So, we are looking at about 20 hrs work, or 3 business days. Alternatively, I can outsource the article creation at about $5 an article, for a total cost of $200.

3 business days of my time for $25? I'm better off bagging groceries.

Outsourcing? $200 - $25 = - $175

Either way...the bottom line is...I'M STARVING using EZA article marketing for Clickbank products. The fact is, conversion for the Clickbank eBooks that I'm targeting flat out STINKS.

Anyone else experiencing poor conversion once the customer hits the vendor sales page(s)? I think I'm going to try using the AffiloBlueprint system (which I love) and target physical products that actually convert.

Thoughts?

19 Feb 10 8:01 pm

@ twentiesinc, that is a lot of order form impression count. I suggest you look at how relevant and how tight your ads are with your landing page and with the product you are promoting. Your visitors seem to click on your ad, go to the merchant sales copy, click on the link but then when they arrive at the order page they exit. Are you using the search or the content network? Seems like you need to investigate on this. A little tweak might be all you need and this might actually be a winner.

@sybiantex, this will depend on the niche. In one of my niches that I market Ive had 1 sale every 60 clicks using PPC this last 6 weeks. It really depends on the market. Each market has their own proven marketing. Some are really approached using PPC. Some are really through SEO or even article marketing.

@jbonline, if you are good with SEO and not in sales then you have to outsource your sales copies and your articles. There could be a lot of things that plays a part on why you have not made single sale. Do you have stats that we can look at?



Regards,
Renato

19 Feb 10 9:21 pm

I see. I thought you were using a landing page. I also thought that using iframe is hated by the SEs. Oh well, I learned something today. =)

20 Feb 10 9:25 pm

twentiesinc:
Hey I had the same problem with one of the products I was promoting on CB.
I found out that the market that I was targeting knew a great deal about the product niche, there for when they got to the order form and saw the price on the product, they didn't want anything to do with it.

Also with farther research I found that you could find all the information for free on YouTube!
I had nearly 600 order form impressions and 0 sales.
Lesson learned: bad product in a savoy niche.
I do much more research on my niche now a days :)

21 Feb 10 5:49 pm

Hey Twentiesinc,

Another thing to consider; Clickbank hates iframes and they say that it can stuff up the recordings of sales - ie you don't get credit for them, yes your aff id appears on the bottom of the order form and all that, but the tracking doesn't work when the sale is completed.

Just a thought

Chris :o)