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Google Adwords - 24 in Impr column - What does this mean?

daveboz
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Joined: 21 Jan 07
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Google Adwords - 24 in Impr column - What does this mean?

Hey guys,
I'm sure there is a simple answer to this question.
I have created by Google Adwords campaign, and have given it some time to run(just 3 hrs :) ), anyway when I went in there to look at the stats for my campaign I found that there was a 24 in the Impr. column. What does that mean? What does Impr. mean?
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crowzy
Posts: 59
Joined: 15 Dec 06
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Hi daveboz,

It means your adds are showing in content network (it shows on other people's websites that have adsense adds).

That usually converts badly. So if I was in your place I would go into campaign settings and untick the box that says content network.

Cheers
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PremiumMember
sean06
Posts: 1377
Joined: 16 Jun 06
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Actually, Impr. just means the number of times your ad has been displayed. I can't know for sure if these have been on the search network or content network.
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crowzy
Posts: 59
Joined: 15 Dec 06
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Yes Sean is right. Sorry about that.

But check out the content network anyway. If you want to keep it at least set a much lower bid for it than you have on search. 5 cents or something like that. It can eat your budget very fast usually without any results. I tried it once and never again.
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PremiumMember
sean06
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Yeh, good advice there crowzy. I remember when I first used adwords, the only way I could get any traffic was via the content network. I spent a few dollars but never made a sale and wondered why.
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www.SixDayWeekend.com
Free Training Videos reveal how I make 6 figures while travelling the world
 
daveboz
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Joined: 21 Jan 07
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Thanks guys,
I didn't even look at the content ads! :)
Thanks
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