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Does My Adwords Campaign Need A Tune Up?
nates450r
Posts: 246
Joined: 03 Apr 07
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12 Jan 10 5:30 am

Does My Adwords Campaign Need A Tune Up?

For all you PPC experts out there
im asking for your opinion in my current campaign/landing page CTR
to see if it needs a little polishing around the edges.

for a example today i have had 83 page loads
i counted the IP addresses of the clicks only once so that came out to 42 (some people clicked on other pages within my site or went to my site twice in one day) so that is whare the the 83 comes from

out of the the 42, 18 people Clicked though to the merchants page
now, no matter what, to be successfull at affiliate marketing you need people to first click though to the merchants page

this has been the daily average give or take sence i changed my campaign around about a week ago, i have made 4 sales in the last 3 days. the sales are all from ppc click thoughs

CAMPAIGN STATS
health and fitness niche
search only network
ads in 3-6 position
daily limit = $10.00
avg.cpc = 0.25
Q/S = 7 on keywords--
KW'S=(laser targeted to 2 very relevent keywords)
Number Of Ads = 2
avg adwords CTR = between 5.50%-6.70% daily

So, is this campaign doing well? percentage wise?
this is my personal best while doing ppc,

thanks, Nathan
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wollowra
Posts: 869
Joined: 14 Mar 08
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13 Jan 10 1:05 am

 Hi Nates,
From what I see it looks fine to me, but the one thing that I will say that tells me if it is a good campaign is...
Are you making a profit?
That is your end goal and if it is, well done.
Regards
Troy

P.S I would like to see the CTR get up to double digits.. but all in due time via tweaking etc..
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Enjoy the little things, for one day you may look back and realize
they were the big things.

-- Robert Brault
 
nates450r
Posts: 246
Joined: 03 Apr 07
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13 Jan 10 4:28 am

 thanks for the kind words
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keithdhd
Posts: 45
Joined: 16 Feb 09
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16 Jan 10 1:04 pm

 Hi Nathan,
Looks like you're doing well. By way of comparison here are my stats. I've scaled my campaign down to one adgroup for one product and all my keywords are product related. I got burned before trying to have too many adgroups and keywords. Spent a fortune!

I've made 3 sales in the last week from my campaign.

CAMPAIGN STATS
learn guitar niche
search only network
avg position 2
daily limit = £10.00
avg.cpc = £0.78
Q/S = 7 and 10
KW'S=15 product related and "review" keywords
Number Of Ads = 2
avg adwords CTR = 5.64%

I think my clicks are too expensive but I'm afraid that my quality score will suffer if I reduce my bids.

So far this I my personal best too! It's made a profit this week but only just.

cheers,
Keith
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nates450r
Posts: 246
Joined: 03 Apr 07
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16 Jan 10 6:53 pm

 Hello Keith,

I'm not an Adwords expert but I believe your QS wont suffer if you lower your bids.

Which means all your keywords will have the same QS as now,
lowering your bids will just move your ads position down

I would say try lowering your bids a little and see how your CTR is affected. If you end up having the same CTR than you will be saving yourself a bit of money.

Hope that helps,
Nathan
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Last edited by michellerana on 24 Jan 10 10:57 pm, edited 1 time in total.
Reason: -
 
nates450r
Posts: 246
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16 Jan 10 6:55 pm

 By the way my campaign CTR has gone up, over %10.50 the past few days
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markling
Posts: 2071
Joined: 13 Jun 06
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18 Jan 10 9:43 pm

 The two things I would suggest when wanting to fine-tune a PPC campaign is make sure you're doing split testing (two ads running parallel to see which performs best) and using Googles Site Optimizer to tweak your landing page.
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nates450r
Posts: 246
Joined: 03 Apr 07
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24 Jan 10 6:05 pm

 Today the same unchanged campaign is up over %17.00
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