15 Jun 06
19 Jun 06 4:34 am
Opting out of content will kill the majority of my clicks
Clicks/ impressions that are not getting any results are worthless. Whenever I start a new Adwords campaign I never opt in for Content. Give your keywords a few weeks/ months to see what keywords are profitable and get rid of profitless keywords before testing Content advertising.
How many Keywords do you have in each group? And have you selected the countries that you want your ads to show in?
Too many irrelevant keywords can be a headache to work with.
Advertising to all countries can be dangerous as well. For example: We found that Ireland has a low amount of visitors to one particular site, but a huge amount of sales, where as, a country such as India may have alot of clickthroughs resulting in very little sales, you may want to consider cutting back on the amount of countries you are advertising to.
Adwords can be frustrating sometimes, and in the beginning week or two of a new campaign can be expensive, but if you cut back on "cpm" spending, you will have more $$$ to play around with finding profitable keywords in Search.
Good luck : )