07 Dec 15 2:14 am
Keyword research: Are you doing it right?
I've noticed a lot of people asking whether or not they're doing keyword research right. So I've pulled together some of the best tips, both from the threads and from my noggin, to help you out!
If you can't see the advice you're looking for below, ask your keyword-research question in the comments below. Tip 1: Get keyword inspiration from your audience
You can't pull your keywords out of thin air. Even if you think you can guess the words your audience will be entering into Google, there will be so many you'll miss if you don't pay attention to what they're actually saying.
Where can you listen to your audience? In the comments on blogs, threads on forums etc... Give yourself some time to read around. Make a cup of tea or coffee (or beer if you prefer!) and just read what your niche audience is saying. What do they struggle with? What do they want? Make some notes as you go. Tip 2: Don't over-think it
This is a chronic problem when people start out. There is no "right" or "wrong" here. Just note down any keywords you think of or find to start with. Don't worry about whether or not you've got a perfect list, or you'll never get anywhere. Something is always better than nothing, so just give it a go! Tip 3: Use tools to help refine your list
There are 3 main tools I'd suggest trying for your keyword research:
- AffiloTools (https://tools.affilorama.com/keywords/research
This is the tool Affilorama has created, not only for keyword research, but for all kinds of affiliate marketing metrics. Head to "keywords" under "Research" in the left-hand side menu. Start entering the keywords you're finding here to test their search volumes. Generally: The higher the better.
- Traffic Travis (http://www.traffictravis.com
This is a tool that's also very easy to use for keyword research. Just create a project for your website, add your keywords in the "Research" tab to get search volume numbers.
- Google Keyword Planner (https://adwords.google.com/KeywordPlanner
This is Google's keyword research tool. It can be a little more complicated to use and understand than the first two tools, and it's not build specifically for affiliates like AffiloTools is, but it's still a very useful tool.
When using the Google Keyword Planner tool, some people have complained that search volume numbers have changed dramatically when changing their search from "Google" to include "Google and search partners."
My advice? If you're researching keywords for SEO in the Google Keyword Planner, just select "Google" rather than "Google and search partners." Because that's the traffic you'll be targeting with the keywords in your content.
If you're doing research because you want to do paid advertising, then consider looking at "Google and partners". But for now, keep it simple with just "Google" selected. Tip 4: Choose keywords that relate to each other, your audience, and buyers
How do you know which of the keywords on your list really are the best to target? Especially if you find a bunch of them, all with high search volumes?
It comes back once again to thinking about each phrase. Think to yourself, what is someone thinking when they enter this into Google? Prioritize the ones that you think your audience will find most interesting, useful, or valuable.
Also keep an eye out for any that you think might have high "buyer intent" (so any that people are likely to enter into Google when they're almost ready to buy something). As much as possible, try to choose a set of keywords that relate to each other.
That way, all the content on your website will tie in together. It'll be a coherent resource on your niche topic, rather than a chop-and-change of random information.
Use a combination of common sense, your instinct and your search volume research to decide which keywords are the most promising for your website. Again: Don't over-think it or worry about it too much.Tip 5: Try some keywords and see how it goes
Once you've got your top keywords you can start creating content for your site. Don't second guess yourself and slow yourself down. Stick with what you've got.
When your content is up and running, then
you can start to evaluate which keywords or topics are most successful for you.
You'll market your content and your website, and then monitor the traffic (with a tool like Google Analytics) to see which pages people stay on most, or where the traffic likes to go. You can then work on developing new keywords that target your strengths. But that's down the line. For now: Just get these first keywords nutted out.
Hope that helps anyone wondering about which keywords they should focus on from their keyword research.
If you have ANY further questions, ask away below :)