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Experiential Marketing - Using Augmented Reality

Posts: 4
Joined: 06 Jul 18

Experiential Marketing - Using Augmented Reality

As a business that works with emerging technologies for event marketing (that is, mobile AR, headset AR, and projected AR) , we are constantly looking for ways to show other businesses and agencies that working with these tools will provide genuine value and create shareable experiences that will generate word-of-mouth. Our main problem is that most of the time it is difficult for us to gather data on the ROI or direct impact that these tech installations create as you can always measure how, (for example, to use our most recent project) a mobile truck with an interactive show for Adidas where you walk in and can try on new cleats is able to generate direct ROI for the company. Also, when working with agencies as middlemen much of the time for our projects it's hard to gather data from them, so I'd like to know if you have any creative ideas for how to (besides direct) ROI that we can display the value of our services and how to gather data directly from our end-clients when there are middlemen agencies we have to work with.
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Site Admin
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Joined: 16 Apr 12
Gather reviews from clients. You may always ask for testimonials and perhaps provide surveys from them so you can have a solid feedback about your services and tools.
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Posts: 55
Joined: 15 Mar 18
This is important info for me and I think everyone.
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Posts: 30
Joined: 22 Sep 18
Collect reviews from customers. You may always request testimonials and possibly provide surveys out of them so you may obtain a good comments about your tools and services.
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Posts: 66
Joined: 08 Feb 19
It is really a great and useful piece of information. I’m glad that you shared this helpful info with us.
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Posts: 26
Joined: 15 Apr 19
Augmented Reality marketing has seen a significant rise in use for mobile advertising.
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Posts: 10
Joined: 16 Dec 18
Really greaat) I think its very interesting) Thank you)
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Posts: 29
Joined: 25 Mar 19
Ensure your investment at conventions and events work tougher together with AR. Commerce shows and experiential are several of their largest outlines on almost virtually any advertising spending budget.
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This topic was started on Jul 09, 2018 and has been closed due to inactivity. If you want to discuss this topic further, please create a new forum topic.