Why Affiliate Marketers Should Use Web 2.0 Sites

By Samuel Frost
Why Affiliate Marketers Should Use Web 2.0 Sites


Web 2.0 is one of those jargon terms that is thrown around by almost everyone online. No group are more fond of discussing the pros and cons of Web 2.0 technologies and websites than Internet marketers (I'm encompassing affiliate marketers, SEOs, and anyone else who tries to make money online in this group) 

Now we could sit here all day and discuss what Web 2.0 is, but that won't be of any use in terms of actually making money. Instead, today we are looking at WHY affiliate marketers should use Web 2.0 sites, such as Squidoo and Hubpages. This blog post is the first part of a two-part miniseries - in part 2 I'm going to show you some of the most powerful "hidden" Web 2.0 strategies that you can use in order to get more links and boatloads of traffic.

If you're a member of AffiloBlueprint (and you've reached the SEO section) then you'll know that Web 2.0 websites play a vital role in link building and traffic generation. Okay, they aren't the only way of building links to your website, but if you can use Web 2.0 sites effectively then you can make some serious progress.

Before we look at the reasons why you should be using Web 2.0 sites in your affiliate marketing campaigns, here is a list of my favorite Web 2.0 sites:

There are more Web 2.0 sites out there, of course (I mean I haven't even begun to list the thousands of free blogging platforms you could use) but these are my top sites for affiliate marketers.

If you haven't already got accounts with the above, I suggest you go and sign up now. All of them are free to sign up, and it won't take you more than a few minutes for each.

Why Use Web 2.0 Sites?

1. Build REAL Backlinks

Web 2.0 sites are great for building real and effective backlinks to your main website. Although the PageRank of your Web 2.0 properties may not be very high (remember that the high PR figures you see quoted are for the homepage of a Web 2.0 site, not for the individual members' pages) you can use highly targeted anchor text. Contrast this with many article directories, which place a limit on the length of anchor text you can use.

Other benefits from using Web 2.0 sites to build backlinks are:

  • Freedom to place links wherever you want on the page
  • More links allowed when compared to article directories
  • Sites such as Squidoo and Hubpages provide "link modules" which allow you to quickly build up lists of your links. This can save lots of time and allow you to link multiple Web 2.0 properties together.

2. Earn Residual Revenue

One thing that all of the websites I listed earlier have in common is revenue sharing. There are a huge number of Web 2.0 platforms that allow you to create content and then earn a split share of revenue generated by Google Adsense clicks, Amazon product sales, and even things such as eBay auction sales.

There are quite a few affiliate marketers who are against using revenue sharing Web 2.0 sites, as you don't get 100% of the earnings you generate. For example, you may only get to keep 60% of the profit you make through Adsense clicks. However, this is completely missing the point!

You want to use Web 2.0 sites to drive traffic and backlinks to your main website - if you can earn an extra $100 per week from revenue sharing then that is $100 more in your pocket for no additional work. Sure you would earn more from Adsense or Amazon Associates if you created self-hosted websites, but then you would have another bunch of websites that require backlinking and detailed management to work. Instead, by using the revenue sharing model of Web 2.0 sites you can generate a nice extra income that will continue to grow as you add more content (whilst also growing your backlinks and traffic)

Okay, you're unlikely to ever become rich from the money you make on Web 2.0 sites. However, every little bit helps - you could soon find that you are earning enough to pay for your web hosting, or enough to get cheap content on a website such as iWriter. I know of a few people who are making at least $500 per week just from the revenue sharing models of various Web 2.0 sites, and they are only working part time. The secret is that your earnings will continue to compound over time - you won't line your bank account overnight, but the amount you earn will steadily increase over time.

3. Generate Referral Traffic

My favorite reason why affiliates should use Web 2.0 sites is to generate referral traffic. If you haven't learned from the Google Panda and Penguin updates, it is foolish to rely solely on Google rankings to drive traffic to your website. By building a large empire of Web 2.0 sites you can generate lots of referral traffic that comes to your website independent of your main site's Google rankings.

Some of my own sites don't really rank well in Google (due to niche competition, lack of backlinks etc) However, these sites often receive a huge amount of traffic from Web 2.0 properties I set up for the purpose of driving visitors. Remember that sites such as Hubpages and Squidoo often have massive, targeted communities of users who browse those sites looking for information. These are potential visitors who could reach your site without you ever needing to rank in the search engines. 

Web 2.0 referral traffic + a strong newsletter sequence = lots of cash, without Google or other search engines.

In part 2 of my Web 2.0 miniseries I will show you the EXACT methods I use to generate referral traffic from sites like Hubpages and Squidoo (including placement of links, calls to action and more) You can use this in conjunction with Mark's awesome AffiloBlueprint method to help take your affiliate marketing to the next level, and to help you make even more money.

So to recap, there are three main reasons why I strongly believe all affiliate marketers should use Web 2.0 websites:

  • Firstly, it's a great way of building strong backlinks to your website that will help push you up the search engine rankings.
  • Secondly, you can earn handy extra cash through revenue sharing (although this won't make you rich, the more Web 2.0 properties you make, the higher your earnings will be) 
  • Finally, Web 2.0 sites can bring you a lot of referral traffic that is totally independent of Google.

Keep an eye on the Affilorama blog for Part 2 of this miniseries where we look at the insider secrets of unleashing the power of Web 2.0. I'm going to share some of my favorite tips and tricks that you can use to make more money with Web 2.0. 

If you liked this post, or if you have any questions, feel free to leave a comment below.

If you want a full "over the shoulder" guide to building profitable niche websites (as well as more Web 2.0 tips and tricks) check out Mark Ling's awesome new AffiloBlueprint 3.0 course. I've built a few sites using this method, and all I can say is that it works wonders. You even get a powerful Wordpress theme to help you build money-making affiliate sites easily. Check out AffiloBlueprint 3.0 for yourself here.

Scott Eure 10 years ago
Great information. Looking forward to part 2.
Samuel Frost 10 years ago
Thanks! Part 2 is going to be even better than Part 1.
Daniel 10 years ago
thank you for the info on affiliate marketing, keep up the good work.

Philip Keller 10 years ago
Cool, thanks for the info. Very infortative
Tony Wang 10 years ago
Another great post, Sam! Web 2.0 is becoming an essential part of promotion and link building strategy for affiliate marketers. If you bring value to the community and get viral you will generate far more traffic you can handle.
Samuel Frost 10 years ago
Hi Tonyguitar,

Going viral is definitely one of the keys with Web 2.0. When I first started affiliate marketing I remember creating a really informative hub about green energy products (on Hubpages) It got picked up by some guy with a big list who emailed it out - I awoke to find $500 in Clickbank commissions on just 1 day. Having never made more than $30 a day at this stage, I was hooked.

Try to create awesome content and go viral - it works :)
Wajidi Zen 10 years ago
Thank you for this cool post jason, it's surely very useful and great for my affiliate marketing knowledge. Keep up the good work.

Anamika 10 years ago
I am at most of the Web.2.0 sites. But I was not aware of Ukritic. It's really nice to have a site to promote your Clickbank links.
Samuel Frost 10 years ago
Ukritic is very new but I'm seeing some reasonable traffic to one of the reviews I posted about. Worth a look at least.
John Hodgkison 10 years ago
Thanks Sam for another insight as to the value of Web 2.0.& hopefully not owned by Giggle - whoops sorry Google.

altuk71 10 years ago
I have a question- could you write an article and place this same article to all of your web 2.0 sites? Or you need new article for each web 2.0 site?
Also, I don't believe peoples thet stating that working part time they making money in this business. It's a 24/7 job:
website - mantaining and tech issues, plugins - all the time!
link building - too much time!
social media - every day!
newsletter - time!
learning something new - time!
article writing or communicating with your writer - time!
How it could be a part time???
Walter Akolo 10 years ago
Great post!

I never knew that you could put your affiliate links on Web 2.0. So someone can start out affiliate marketing without necessarily having a website! Thank you!

I agree with altuk that there is never really "free" or "part time" for those earning big bucks. You either spend a lot of time doing what he has listed or you pay AdWords to do it for you.

I am looking forward to an answer to his question.

Crystal Dotson 10 years ago
Thanks for the info. I knew about a couple of these sites but did not know how useful they could be.
Frank Calanna 10 years ago

Thanks for the info. Looking forward to part two.
Joyce Knake 10 years ago
Thanks for that information. I'm looking forward to hearing more about it. I've never signed up for any of the sites because writing articles has always held me back. But I'm learning how to do it and it's not as bad as I thought it would be.
Guy Nadeau 10 years ago
Thanks Sam. Really helpful information.

At this date the second part of this post is already published. And I think I will do just that in the next few days. Focusing mainly on Web 2.0 the way you and Mark explain it.

It's true that you can get traffic that way. I had the experience with my first site last year while doing AffiloBlueprint 2.

It was not much because I was just starting and wasn't too sure at what I was doing, but I did get a few visitors that way. I intend to do much better this year.

Thanks again.
Marcela De Vivo 10 years ago
Another benefit of using web 2.0 sites is that these encourage social sharing. Many of these articles will be published to the community, and when other users interact with content created by you, it encourages them to follow you on social networks, which in turn boosts your rankings in Google.
Oleg Donets 10 years ago
Hi Sam,
It's a great articles. I have a question for you. I'm a member of Mark's affiloblue print (by the way it's an awesome course) and i've just started implementing this Web 2.0 strategy. I found that it's fairly time-consuming activity. Perhaps because i need first to master each and every Web 2.0's interface. But my question is: as i understand you are successfully implementing this strategy so can you tell me how exactly you manage each Web 2.0 site? Do you do that manually by yourself or you do that with any automatic tools or you have somebody to do that for you?

Thank you for helping!
Richard Jamison 9 years ago
I learn something new everyday. Even though I do a different kind of marketing this was a solid lesson. I am off to part two. Thanks
Chris Bao 9 years ago
Nice to learn about web 2.0 sites. Good hosting services are needed for these sites, as it need to handle large amount of traffic.
7 years ago
As you probably know, Squidoo shut down some months back. I had invested a lot of time into Squidoo lenses only to see them "locked" without good reason. Then I find out that they were shutting down and merging with HubPages. All my work was lost as I could not get to my locked lenses to save them and re-post on HubPages. On top of that, while reading through some Hubs, I discovered many of my "Lenses" had been stolen and re-published on HubPages. My point in all of this is I am afraid to waste time on Web 2.0 properties again. What if HubPages decides to shut down like Squidoo did?
Melissa Johnson 7 years ago
Hi, Troy!

It's awful that your content was stolen by others! Personally, I'm of the opinion that doing any sort of content creation online is a risk, but it's a valuable one with potential high payoffs. However, it's up to you to decide what you want to do from here. May you have better luck in the future!
rk5876 5 years ago
Hi Samuel,


I am new in affiliate marketing. Totally blank out in this field. but only I know that is the field where we can make more and more money.

That's why today I started my research about it. I got your blog which is super written by you.
Let me clear one thing that I have a good knowledge in SEO that's why I start to make online. and I got an affiliate marketing is one of the best sources for make money online.

Now coming to point. my question is "Is I am the right way?" if Yes, Request you to please share some website from where to I can start an affiliate.

Hope will receive a great expert advice.
Thanking you....
Justin Golschneider 5 years ago
Hello! If you're good with SEO, you'll definitely have an edge with affiliate marketing, especially if you're building what we call a content site. You can find our complete walkthrough for building a profitable affiliate site here: https://www.affilorama.com/affiloblueprint/

Here's wishing you big commissions!