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Top Fitness Affiliate Programs

Top Fitness Affiliate Programs

This week’s niche is focused on getting physically fit! If you have not started any fitness programs yet, you’re not alone (LOL). But if you are an affiliate marketer and you are looking for a new website to create and promote, then it’s about time you check out the top fitness affiliate programs we have for you here.

Let's start by visiting sample websites to get an idea of how to succeed in this particular niche. Like this site, Nerd Fitness. I love the overall look and feel of the site as it clearly spells P-O-S-I-T-I-V-I-T-Y! This site is very well targeted at people who want to get fit and motivated all the time.

Another example of a fitness site is body+soul, which is more generalized than the previous one. This site tackles a variety of health and wellness topics. Nonetheless, it has a dedicated page for fitness topics. Additionally, what I love about this site is the overall magazine-like aesthetic. It appeals to me, which makes sense, because the content and layout are geared towards women.   

What Is Fitness?

Let's Google Define It!

"What is fitness?" This is the exact phrase I Googled, and the snippet of information that Google provided was:

The Definition of Fitness

According to Google, the best definition of the word “fitness” is someone who is not only fit but also healthy. If you take this in context, fitness embodies the physical, mental, and emotional condition of a person.  

In contrast to similar niches like the health or bodybuilding niche, the fitness niche is focused on the development of both physique and health.

Is There Demand Online?

Weighing the Fitness Niche's Popularity

Recent data from Statista indicates that the global fitness and health industry's revenue amounts to around $80 billion USD per year.

In North America (US + Canada) alone, the market was estimated at a whopping $28 billion in 2015.

Google Trends shares quite a positive forecast for the fitness niche. Based on the "interest over time" graph, interest in the keyword “fitness” has been constantly high for the last five years, as shown:

Google Trends Data for "Fitness"

The top 5 countries where the keyword “fitness” is most frequently searched for are (in order from highest to lowest):

  1. Denmark
  2. Australia
  3. The United States
  4. Switzerland
  5. Canada

On social media, BuzzSumo also shows a large number of shares for fitness topics across popular social media sites (Facebook, LinkedIn, Twitter, Pinterest, and Google+). That gives us an idea of how popular this niche is on the Internet!

BuzzSumo Data for "Fitness"

Based on the demand and popularity data presented above, there's no doubt that fitness is a good niche to cover.

Keyword Research

"Build Up" Your Fitness Keywords

Let's “work out” our keywords for this niche. A bit of a disclaimer here before we start: Remember that the keywords we feature on our NOTW posts are NOT the only recommended keywords for the niche. You need to choose your own keywords, meaning pick the keywords that best fit the target audience for your niche site.

Get Your Seed Keywords from Google Search Results

Always start by identifying seed keywords that you can use to find more keywords. Since the fitness niche is very, very broad, I'll check out Google for seed keyword ideas:

Fitness Keywords

I have encircled the keywords that appear on the first page of the search results for the term “fitness,” which I can use to find my seed keywords.

These keywords are shown on the Google SERPs because Google decided that these are the most relevant keywords to the term searched.

Gather More Seed Keywords in 3 Easy Ways Using AffiloTools

Now to collect further seed keywords, I will re-enter the keywords that I have found on Google in the AffiloTools keyword research section. You can easily gather seed keywords using AffiloTools in 3 ways:

1. Use the keyword research tool

For instructions on how to do keyword research using AffiloTools, click here.

Here are the keyword match results for the term "video workouts":

"Video Workouts" Keyword Research in AffiloTools

2. Get more seed keywords in AffiloTools’ related keywords section

If you are not satisfied with the keywords, you may switch tabs to “Related Keywords” to get more keyword ideas, as shown below:

Related Keywords for "Video Workouts" in AffiloTools

3. Type the URL of a similar site into AffiloTools to get the site’s keywords

While still using AffiloTools’ keyword research tool, simply enter the URL of a similar site to get the keywords used for that site:

Finding Competitor Keywords in AffiloTools

Re-run the Keywords in Traffic Travis

We always get these questions in support: “How do you pick the keywords in AffiloTools?” "Do you base the selection on competition?"

Personally, when I am in the process of collecting my seed keywords, I do not check the competition yet. What I do is to gather ALL POSSIBLE keywords for my site. Then, once I am done with my keyword list, I re-run the keywords in Traffic Travis to check out the competitiveness of each keyword.

Another question you may ask is, “Why do you need to re-run your keywords in Traffic Travis when you can get the competition data in AffiloTools?”

If you are doing SEO, this is important. The competition data in AffiloTools is based on paid search, NOT organic search. This is the reason why you need to check the competition in Traffic Travis, since TT supplies you with competition data based on organic search.

For detailed instructions on how to check the competition data in Traffic Travis, please click here.

Affiliate Programs

A Healthy Menu of Affiliate Products

The great thing about this niche is you can set up a website dedicated to digital products only (downloadable content), or you can choose to promote physical products only (goods), or you can promote both digital and physical products. In short, you have tons of product choices to choose from.

Below is a list that I simply got from the top 10 results of Google for various keywords related to fitness. Like I have said, you can explore more, since the fitness niche provides you with a lot of choices for both digital and physical products.   

Natalie Jill Fitness

1. Natalie Jill Fitness

Owned by a single mom named Natalie who has turned her life around and focused on improving herself physically, mentally, and financially. The site promotes fitness, wellness, and motivation and has gained media attention, notably that of Fox, ABC, and NBC.   

How much can I make?
Payment is as high as 30% for every sale.

How do I apply?
You can sign up here.

Ace Fitness

2. Ace Fitness

A well-established site on fitness with a solid mission of educating people to become more conscious of their wellbeing and health and change their lifestyle. They are partnered with several known and established companies in the fitness industry. More than that, Ace Fitness is also proudly accredited with valid certifications, which makes them an industry leader.

How much can I make?
You can earn 8% for every sale.

How do I apply?
You can sign up here.

Workout Anywhere By RundleFit

3. Workout Anywhere By RundleFit

The target market for this site is busy people—professionals, parents, businesspeople, etc.—who have no time to work out on long hours. The site provides fitness training and solutions that are not time-consuming but provide maximum results.

How much can I make?
You can earn as high as 50% for every sale.

How do I apply?
You can sign up here.

Wahoo Fitness

4. Wahoo Fitness

A great fitness site for physical products. The company provides their own list of products for cyclists, athletes, and runners.

How much can I make?
You can earn 10% for every sale.

How do I apply?
You can sign up here.

LifeSpan Fitness

5. LifeSpan Fitness

Another option for those interested in promoting physical products. This company was established way back in 2001. They provide a wide range of fitness equipment, accessories, gadgets, and even apps. You can also choose products that are suitable for the gym, home, or even office.

How much can I make?
You need to contact the vendor for more information.

How do I apply?
You can sign up here.

How to Market the Niche

Get a Fit Link-Building Strategy

Driving traffic to your site is challenging yet essential. You need to get traffic to convert to sales.

There are several ways to drive traffic to your site, both paid and unpaid, so it's easy to get stuck on this part of affiliate marketing. If you want to get going right after you get your site up, then you need to create a link-building strategy in the early stages of building the site.

Some elements you can include in your link-building strategy for the fitness niche are:

Content Strategy

Content strategy is the art of managing the content on your site, from research to publication. There's a lot of information on fitness and wellness that you can publish on your site: proper diet, fitness routines, various workouts, etc. A good content strategy will help you better research and organize your articles and keep your site regularly updated.

Blog and Forum Commenting

There are plenty of fitness forums and blogs you can participate in. The good thing about this niche is that it is closely related to muscle building and weight loss, so you can go to sites in those niches too.

Keep in mind that you're not only building links when you're participating in blogs and forums, you're also building your site's online presence. So instead of simply building links with keyword-rich anchor texts in your blog comments, forum signatures and posts, provide comments that are useful to the readers. Make yourself an authority in your niche.

Link Baiting

There are plenty of authority sites in this niche. Instead of competing with these sites, use them as sources for your articles. Once an article is complete, you can write to the owner of the sites you cited and let them know you've linked to them. Most website owners will link back to your article as long as it's good and useful to their audience.

You don't have to limit yourself to articles. You can create infographics or videos and refer to the source site. The more shareable and useful the content, the more likely website owners will link back to it, so take the time to create high-quality content for link baiting.

Wrap Up!

Fitness Affiliate Programs: How Does the Niche Scale?

Natalie Jill Fitness (Small) Ace Fitness (Small) Workout Anywhere (Small) Wahoo Fitness (Small) LifeSpan (Small)

The fitness niche, just like weight loss and muscle building, is highly lucrative. And just like the weight loss niche, it's something anyone can relate to and be interested in.

But just like any other evergreen niche, there's plenty of competition. Not a bad thing, though! You can always find a workaround for any competitive niche out there. Be sure to do your research, pick out a sub-niche to focus on, and plan a link-building strategy. You will need all of these to make your venture into this niche a profitable one.


Did you like today's NOTW? If so, we would love to hear your comments below. 

21 Comments Add your comment
  • Reply MSI Sakib2356 days ago

    Hello Cecille,
    Fitness products are always best for affiliate marketing. I worked with weight loss product but did't get success. Now I am have started working with fitness product specially gym products.
    Can you please tell me which kind of paid traffic is best for fitness product, Facebook or PPC??

    Cecille Loorluis2353 days ago


    I haven't tried either for this niche, but I think both methods would work well if you do it right. I would go with Facebook first though because millions of people go through it daily so there's the high amount of traffic you can tap into.

    But before going into Facebook, I suggest you set up a page for your site/brand and share relevant content, boost posts, etc. You might want to check out https://www.affilorama.com/blog/a-challenge-to-the-status-quo-of-content-strategy too. It has excellent tips on what content to create for your site (which you can share on Facebook).

    The great thing with social media is you get to interact with your target market, and this is important in niches such as the fitness niche. Like-minded people, or people who are going through a specific program- losing weight, getting over a sickness, etc - tend to look for support groups where they can share their experience and gain more knowledge, or at the very least, find moral support. So you'll find fitness-related groups in Facebook. You can join in and jump into the conversation, share helpful insights. You're not just getting traffic here, you're building online presence for your site.

    Hope that helps. Have a good day!

  • Reply Abdur-Rahman • 1604 days ago

    This is was a high relevant information which i really appreciate. I do hope to get more updates on affiliate programs relating to fitness or weight loss.
    I would also encourage you do more write up, this seem old but i got what i wanted. please more post will be very helpful

    Cecille Loorluis1601 days ago

    Thanks for your feedback!

    I'm glad to you found this article informative. We have a lot more Niche of the Week posts on the Affilorama Blog (https://www.affilorama.com/blog)

    All the best!

  • Reply 1549 days ago

    I do hope to get more updates on affiliate programs from you. thanks for your share

    Cecille Loorluis1547 days ago

    Hey Thanh,

    You're welcome! You can scroll down the Affilorama Blog (https://www.affilorama.com/blog) for previous Niche of the Week posts.

    We also publish new ones regularly.

    All the best!

  • Reply Lloyd Ferry1525 days ago

    Just getting into affiliate marketing. My web site is in the infant stages of construction. I am very impressed with what you offer. I will be in touch for future commitments. I am an older Certified Personal Trainer and love what I do.

  • Reply Christopher Patterson1473 days ago

    Great post with lots of brilliant information on how to optimise your site.
    All the best in the future with your site.

  • Reply Ron 1470 days ago

    Nice site. Gave me some ideas for RonFit-Coaching.com. Some questions for you. What are affiliates looking for in a new site? Do you need a ton of traffic for them to want to affiliate you? Hooked into social media? I do know they want good content, which I'm trying to write. Any help would be great. Thanks Ron

    Cecille Loorluis1466 days ago

    Affiliates look for a good product that sells well so if you want to get affiliates you need to show them the numbers. Affiliates appreciate resources too and tips on how to sell the product.

    Hope that helps. All the best!

  • Reply gourmala mhammed1355 days ago

    thanks for sharing these valuables information.
    i try to put some ads about health and fitness in my website: tryhealthfitness.com but i do not know what best affiliate programs to follow. what you recommend.

    Cecille Loorluis1097 days ago


    Any of the above-mentioned fitness affiliate programs are worth recommending on your website.

    You can also check out affiliate networks like MarketHealth and Commission Junction for other fitness products you can recommend.

    Hope that helps. All the best!

  • Reply Christine Herceg1097 days ago

    I am a fitness pro who is looking to earn 5K to 10K per month. Thank you, Christine

  • Reply Godfrey 1097 days ago

    Hi, this is the second time I'm reading this post on this website. I recently build a website http://www.fitnesszin.com and I'm looking to moneytize it. At first I wanted to sign up for amazon affiliate, but now I'm just confused. Can I do both?

    Cecille Loorluis1097 days ago

    Hi Godfrey,

    You can do both, actually. Like promote physical products on fitness from Amazon, and then digital from the other fitness affiliate programs above.

    Hope that helps. All the best!

  • Reply Ron II • 1081 days ago

    Do these programs support the use of twitter? i dont have a website but have built up a twitter following and would like to use that for marketing purposes.

    Ron II

  • Reply karo 849 days ago

    I am a fitness pro who is looking to earn 5K to 10K per month. Thank you, Christine

  • Reply 828 days ago

    I am planning to get in the fitness niche, this list is very helpfull.

  • Reply munyaophillip756 days ago

    hi,my name is phillip how do i join and start earning

  • Reply James Denlinger • 421 days ago

    BulkSupplements has a good affiliate program. You can offer 5% discount to the customer and get 15% of the sale http://www.shareasale.com/join/BulkSupps

  • Reply John • 398 days ago

    I am planning to get in the tech news niche, this list is very helpful.

  • Reply Anil Kumar • 375 days ago

    great information thank you. Recently i started healt and fitness site. im in a bit confuse what and which products have to promote.I'll give a try to above products.

  • Reply Lee rockman • 366 days ago

    We are new to this and have started to build a website, your information is great and I hope one day you will have time to check out our website

  • Reply Adam Worley347 days ago

    I don't know if this will be working in me.

  • Reply Ryan 235 days ago

    We just released our affiliate program that gives you a 25% lifetime commission for each customer referred. You can check it out here: https://partner.getwofh.com/

  • Reply Vitali • 116 days ago

    There is a lot of money being made in the fitness industry. I am a fitness fan myself and have been planning to get into this niche for some time. The only thing holding me back is the competition. There are many strong niche sites to beat on the way to the top. However, the effort and time are certainly worth it.

  • Reply Law Office of William Waldner106 days ago

    hi,my name is phillip how do i join and start earning

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