Last week you may have heard a lot of noise surrounding the launch of Speed PPC .
For those of you who don’t know, Speed PPC allows you to build incredibly fast, highly targeted pay per click campaigns for Google and MSN (and Yahoo for that matter, as you can easily import your Speed PPC-built Google ads into Yahoo). And also helps you to build a landing page and customize the words on that page to fit the keywords you’ve entered.
There is a lot of merit in Speed PPC. The basic idea is that in any market there is usually a core set of search keywords, followed by an incredibly long tail of targeted keywords. The problem with targeting long-tail keywords in PPC campaigns is simply the sheer amount of time and effort that needs to be put into creating these campaigns and designing targeted landing pages for the keywords. If you're creating adgroups and landing pages for thirty keywords then it's usually not so much of a problem doing it manually... but for a couple of thousand long tail search terms? No thanks!
If I’ve lost you, don’t worry, here’s an example:
Lets say you are a member of Commission Junction and you decide to promote an online dating product.
The main search terms for this market are:
online dating site
on line dating
.... and so forth.
But the deeper matches are search terms like:
los angeles online dating
online dating los angeles
meet someone online in los angeles
find a date los angeles
los angeles dating
meet a woman los angeles
meet a man los angeles
The problem is, by the time you’ve set up a separate ad group for the top 200 cities in the United States, plus all the different US states, plus a whole host of other countries (Canada, UK and so forth), you find that you have had to set up HUNDREDS of adgroups, not to mention writing targeted ads AND landing pages for each of these.
Hard work eh?
Well, I’m one of those guys who does that. In fact, till Speed PPC came along I had been using some software I’d developed in-house that made it a little easier. But I have to say it's nowhere near as easy to use, nor comprehensive as Speed PPC.
Basically, using Speed PPC I can set up all these hundreds of adgroups and landing pages in a matter of hours.
Speed PPC claims it takes 12 minutes, but there is more to it than that. They don’t tell you about how long it actually takes to upload the campaigns, nor do they account for the amount of time it takes to design your landing page and so forth. But within about half a day I can do what used to take me (or one of my staff members) over a week to set up.
Powerful stuff. Here are some screencaps:
The biggest problem I have faced so far using Speed PPC has been with my Google Adwords account limit. The first time I used Speed PPC I tried to add about 35,000 keywords across about 680 adgroups. Google sort of gasped and said I was over my limit.
Note that Google, being Google, won't actually tell you what this "limit" is, and they won't raise it unless you provide them with a good reason. I gave them a good reason and they bumped it up for me, although I later changed my mind about running with 35,000 keywords. Even for me, that's going a little overboard! Fortunately Speed PPC explains how to reduce the number of adgroups in a campaign properly, so you don't end up bidding on too many keywords that don't get any searches.
So far I’ve only been using Speed PPC for a short time for one campaign with about 200 adgroups in it and about 6000 keywords. I went for very, VERY niched keywords with search volumes so low that I normally would not have bothered to set up adgroups for them.
And the results so far? I'm currently sitting $100 in profit for this campaign. Not anything to write home about, but it is just my first test, and I have started out with very niched search terms.
If you are serious about making big money from PPC then I’m certain that this will be a big help to you. If you are a newbie, it’s probably too expensive right now and you should be doing everything manually until you get to experience the benefits of creating targeted campaigns.
I’ll make a video on my use of Speed PPC in about 6 months time (when I have some solid profits to show from it). I’m certain I’ll be making a lot of money out of this tool.
If you are already making money from PPC, then you should definitely check out the video demo of Speed PPC.
Check it out.
All the best!!
P.S. I have recently finished recording a camtasia video interview with an affiliate who is earning over $100k a month from pay per click search engines. Seeing as this interview was so good I’ve decided that I’m going to put this video on Youtube and on my blog. You’ll learn a LOT from it, so stay tuned for more info!