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SEO Blog Commenting 101

SEO Blog Commenting 101

It's no secret that I love blog commenting. Blogs represent everything that is great about Internet technology; they are easy to set up, easy to maintain, attract a more active audience than traditional "static" websites - blogs are also fantastic for SEO. Blog commenting is great for affiliate marketers and webmasters who are looking for a bit of extra link juice and traffic. It's easy, fun, and doesn't take very long to master. Today I'm going to give you the SEO blog commenting 101 so that you can benefit as much as possible from this exciting link building strategy.

Now before we begin with the lesson, I'd like to take the time to tell you how NOT to blog comment for SEO purposes. Many affiliate marketers seem to get quite confused about blog commenting best practices, but it really is important that you get this right!

SEO blog commenting is not:

  • Using automated blog commenting software
  • Purposely avoiding "no-follow" blogs
  • Commenting on unrelated blogs because they are do-follow
  • Using cookie-cutter comments that do not add any value (I'll talk more about this in a moment)
  • Spamming blogs with annoying comments in order to gain links

These blog commenting mistakes are going to deliver poor results, and are a waste of time. Of course it's entirely possible to purchase software that will leave auto-generated comments on thousands of blogs. It's not even that expensive to do. However, with anti-spam plugins becoming increasingly effective, and bloggers becoming more aware on the issue of commenting spamming, this "black hat" blog commenting is on its way out.

For example, here at the Affilorama blog we receive plenty of spammy comments. Now a quick browse of the comments section will alert you to the fact that we don't allow users to post URLs in their comment details (unlike Wordpress blogs) However, every morning when myself and the other Affilorama staff check the pending blog comments, there are always entries from people with rather strange names, such as "cheap backlinks service" or "Xrumer blast package". These comments are always marked as spam, because we know right off the bat that these have been left by comment spamming software that looks for blogs and automatically adds a set keyword as the "Name", and then tries to link that up to the spammer's URL of choice. 

In fact, spammy comments are even easier to identify when you look at the main comment text. It is either something generic and positive, like "thanks for the post, I truly thank you", or something generic and interrogative, like "but are you sure this is true?". It makes sense that newer bloggers could be drawn in to thinking these spam comments are genuine - but once you have a bit of blogging experience it becomes easy to identify the spam.

With that out of the way, here's how to do SEO blog commenting, in 5 easy steps:

  1. Always read the blog post first. If you don't read the blog post you're going to comment on, don't even bother to try and comment. The whole point of the comments section of a blog is to elicit meaningful discussion and debate. In fact, try to think of it as a digital debating chamber! By reading the blog post you will actually be able to leave a comment that adds value and get an insight into the topic at hand. Any experienced blogger (and it's these kind of blogs you want to be commenting on) will have a sixth sense for identifying comments where the submitter hasn't even bothered to read their hard work. Neglect this step and you will find yourself floundering in the spam bin.
  2. No generic comments, ever. So you've taken the time to actually read the blog post - when it comes to commenting you must resist the temptation to leave some meaningless comment like "thanks for the interesting read". Make sure your comment is closely related to the topic of the blog post, and that it is never some generic statement or question.
  3. Avoid keyword dropping. The biggest culprits here are people who try to stuff their keywords into the blog comment name field on Wordpress blogs. Names like "Joe Bloggs@ Blackhat SEO Services" automatically raises the suspicion of any spam-savvy blogger. Save keyword-based links for blogs that actually allow HTML in the comment body.
  4. Don't fret over no-follow/do-follow. Many affiliate marketers will completely avoid commenting on high-value blogs if the comment section is no-follow. Instead, they turn to do-follow blogs, full of spammy comments from every link hunter on the Internet. What do you think will deliver more link juice; a do-follow comment from a blog post diluted by hundreds of spammers, or a no-follow comment from a quality blog with active spam management? Hint: the no-follow comment will be far more useful for SEO purposes. In case you haven't seen it, check out my blog post on do-follow vs no-follow links here.
  5. Comment on relevant blogs. It really pays to be as relevant as possible when choosing blogs on which to comment. For example, if your website is about golf equipment then first look for other golf equipment blogs. Next, move on to general golfing blogs (for example golf swing or golf news blogs) By moving out in concentric rings of relevancy you will always find enough potential blogs, in all but the smallest of niches.

The real SEO blog commenting secret

When it comes to blog commenting for backlinks and traffic, there is one strategy that is almost universally ignored. However, if you can master what I'm about to tell you then you stand to generate powerful backlinks, big traffic, and more sales/leads.

You want to comment consistently on high-quality blogs with insight, advice, and relevant questions. Really become a part of the community, and attempt to build a relationship with the blog owner. After a while, contact the blog owner and ask if you can write a guest post for them - point back to all of the great discussions you've started or participated in on their site. This strategy has a high initial time investment, but the rewards far outweigh the effort you need to put in. By building a strong stable of comments and a healthy relationship with a blogger, you have powerful ammo in your arsenal for guest posting opportunities.

Guest posting will provide you with some of the most potent backlinks possible, and just a few posts on highly-ranking blogs can generate more links and traffic than thousands of article directory submissions or directory listings.

Remember - when it comes to SEO and affiliate marketing, always think outside the box!

I'd love to hear your experiences with SEO blog commenting. Also, if you have any questions or need help I'll do my best to respond. Just leave a comment below!


193 Comments Add your comment

View all 193 comments (Currently displaying latest 50)

  • Reply Cara Menghilangkan • 2097 days ago

    Google Always Changed the Algorithm and SEOs quickly Last year in 2012 - google says - Blog comments SPAM but now its reciprocal
    We can not be sure for anything perfectly in SEO but - we can follow Google terms only.

    Blog comments - Always helpful to get organic ranking which can help in ranking too. But many times over optimization and un-categorized niche - can also be very penalized for your site. So always do Niche Blog comments - Not for traffic or High PR !

  • Reply Home Set Katun2089 days ago

    thanks for the do's and dont's of blog commenting sam. with more blog moderators not allowing links in the blog comment, what's the best way to get that backlink? simply leaving a blog comment and maybe somehow mentioning your company name isn't sufficient, especially if the company name is not unique like Home Set Murah

    cecille.l2085 days ago

    The main purpose of blog commenting is to interact with the people within your niche: from the website owner/blogger to the other readers who leave their comments. Most blog comments as for your name, email address and website. You can place in the Website field your site's domain name. If that is not available, then you can link to your site from within your comment. However, this is only when it is applicable and you're referring users to another article that is related to the current topic/subject.

    Hope that helps. Have a good day!

  • Reply Apri • 2070 days ago

    I think doing blog commenting on only do follow comments will be considered as spamming we should also do some commenting on no follow blogs but they should be relevant.

  • Reply Rich theLeadReviewer1964 days ago

    When I read your 5 Steps, I had to laugh out loud (along with you...not at you) as I thought these were 5 really good elements to point out.

    Step 1..."Always read the blog post first." LOL...that step seams SO simple, but then again so many people don't care about the crap that they post; as you point out in Step 2 and 3. OMG...it drives me nuts with some of the replies that they try to get past my Akismet. I finally set it up to just delete the most obvious SPAM...and that made my live much easier.

    Hopefully I can add a few relevant steps in the future...as I am trying to get involved with internet marketing, and I'd like to give back some useful tips that work for me too.

  • Reply Iftekhar Ahmed1958 days ago

    Nice Post, I hardly found useful post which contains real and useful information. I am 100% sure who ever read your post will definitely going to learn something useful.

  • Reply Sundar Rao1945 days ago

    Hi, Cecille Loorluis
    Good Evening, your post is very nice & informative & very usable for anyone.
    i'd like to ask you one query is forum posting is useful for back links? or blog commenting is useful for more traffic or PR for Residential Property For Rent In Mumbai India. Please suggested me.
    Thank you for the sharing of your best article.

    Melissa Johnson1945 days ago

    Hi, Sundar1

    Not all forums will allow you to get backlinks. Some have a plain text-only rule, or only allow it in signatures. Always abide by the rules of the forums you join -- they spell out their policies pretty quickly.

    Again, same rules apply for blog commenting. A lot of blogs will use a "no-follow" policy, which means you get very little, if any, SEO benefit. You don't want to spam the blogs you comment on either -- so make sure you follow the rules of the blog you post on. They typically post rules about how their comments are moderated.

  • Reply Lark • 1944 days ago

    Thanks for the post! You've cleared up a lot of frustration when it comes to blog commenting. Now I know what works.

  • Reply Mark Adams930 days ago

    Thanks for sharing this. I agree that the number one thing to watch out for when leaving SEO blog comments is to not make your comments “spammy.” Not only will it potentially hurt your SEO value, it’s annoying.

  • Reply Kevin Gorinshteyn889 days ago

    Nice article.I really like your work on this article..it is very helpful...

  • Reply priya 865 days ago

    excellent article

  • Reply SEOCheckPoints 861 days ago

    Thanks for the post. Any tips for sites having non-English content? (like using local hosts etc…) I have a technology blog in Turkish.

    Justin Golschneider860 days ago

    Hello! SEO works the same regardless of the language you use. If your technology blog targets Turkish speakers across the globe, then you don't need to take any special steps. If you want high rankings specifically in Turkey and/or a local area, then focus on good local SEO: hosting your site as a .tr, including your business's physical location and phone number, etc.

  • Reply Adam Jackson859 days ago

    Great article!. I'm new on the world of seo services and these simple guidelines have made it really clear to me. I thought that reading the article and trying to contribute was something logical, why would any blogger want irrelevant info on their articles? Keeping it honest benefits us all. I'll stay around here and try to learn more :)

  • Reply Rohit mehta • 853 days ago

    nice article, it's a very usefull. Blog commenting is very usefull for traffic on our site.

  • Reply Alan Search787 days ago

    When doing blog comments having the keyword you are targetting in the url of the post you are commenting on greatly adds tot he inbound link strength of the comment

  • Reply Fahad • 719 days ago

    I was looking for topic how to create backlinks on google and there i saw your website link. Your article regarding backlinks is very informative, love the way you described each and everyone point. You are such a great content writer really impresive work about backlinks creations and methods. Keep up the good work sir. Thanks for such a nice backlinking article

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  • Reply multai 590 days ago

    Such a very greatful blog. Blogging is very essential tool for SEO. thanx for giving this information.

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  • Reply Alex • 577 days ago

    As usual helpful always, blog commenting is still an important factor in link building. I will remember these points which you have extensive defined specially the 4th one with good example (do-follow vs no follow links). I have one simple question i.e how many blog comments are helpful every month? Are they helpful in ranking our website in search engine? If yes, then how? Plz reply

  • Reply liam jason574 days ago

    Online journals speak to everything that is awesome about Internet innovation; they are anything but difficult to set up, simple to keep up, pull in a more dynamic gathering of people than customary "static" sites - sites are additionally fabulous for SEO. I'd jump at the chance to set aside the opportunity to disclose to you how NOT to blog remark for SEO purposes. These blog remarking botches will convey poor outcomes, and are an exercise in futility.

  • Reply Shubha 572 days ago

    Nice informative article on blog commenting.

  • Reply kamal 560 days ago

    Thanks for sharing useful information....

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  • Reply Taylorwattson 547 days ago

    This content of information has helped me a lot. It is very well explained and easy to understand.Thanks for sharing this awesome article with us keep posting.

  • Reply ayushveda • 504 days ago

    Thanks for sharing an excellent information.

  • Reply Vinita 504 days ago

    I am not a frequent blogger but whenever i get time i love to do blogging for me blogging is all about learning and giving of information.
    if you are talking about traffic and back linking..my question is that many blogger are just writing thank you n great post etc..is that will generate traffic or that could be reason for spam?

    cecille.l502 days ago

    There are a lot of "Great post!" or "Thank you for this article" comments out there and these *may* generate a backlink if approved by the blogger/website owner. Chances are high they won't be though.

    When commenting on blogs and forums to get backlinks, its best to not just thank the author of the post, but to add something to the discussion. Are you for or against? Do you have personal experience to share? Were you able to read something else?

    A helpful, well-thought of comment is likely to get approved and get you recognition within the niche.

    All the best!

  • Reply Harry 486 days ago

    Well, blog comments have many benefits for the long run. It is helpful to increase the number of linking domains easily. It is one of the effective methods of link building if done correctly.

  • Reply kiran thakur471 days ago

    Right Blog commenting is that who provide us with more knowledge about a relevant blog that I have already read. It is not just a way for SEO based but it also exchanges the knowledge of bloggers and identify us how we can spread our knowledge with others and make it useful for everyone.

    A Good blogger

  • Reply akshay 383 days ago

    Great content!

  • Reply robert 361 days ago

    I must say that Blog commenting is defined as a relationship between blogs, bloggers and blog readers. It is a great way to exchange ideas, thoughts or opinions about what people feel for a particular topic or a blog post. Blog comments help the blog to attract traffic and make it social.

  • Reply ITAspects • 206 days ago

    Thanks for sharing this.
    SEO Blog posting now plays a very big role in advertising your business.

  • Reply Sunderbharathi Reddiar132 days ago

    For me, blog commenting is the only motivating factor that encourages the writer to do more in terms of quality, topic and quantity. If it wasn't for the comment, many posts would have still remained outdated.

  • Reply Salt Lamp128 days ago

    Hi, its good to read your post. The way you explained about seo blog posts is great and the tips you shared are absolutely helpful.
    Thanks again!

  • Reply comfortfinds comfortfinds108 days ago

    wow!! Brilliant Information about SEO Blog Post.add up information on how to get more traffic and link juice...
    Thanks Again!!

  • Reply Digital MarketingCompany45 days ago

    Your blog seems to be perfect valuable information! Would like you to keep on sharing wonderful post!

  • Reply Kako • 43 days ago

    Interesting blog post. I will implement an idea to my camping niche website.

  • Reply PX Media41 days ago

    Blog commenting is the best resource of backlinks!

  • Reply tech norton127 days ago

    Thanks for sharing some good blogging sites that I can comment. Can you help me in finding more links for seo backlinks for my website.

  • Reply office com setup14 days ago

    Awesome blog! I found it while browsing on Yahoo News.
    Do you have any tips on how to get listed in Yahoo News?
    I've been trying for a while but I never seem to get there!

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