Home Affiliate Marketing Blog How to write good banner ads

How to write good banner ads

How to write good banner ads

The keys to a highly effective banner advertisement are:

#1: Good Ad Copy, Focus on Relevancy.

If someone is on a page on your website that contains an article about how to stop a dog from chewing, then your advertisement should be promoting something to do with a product that stops a dog from chewing... even if the product you are promoting is a generic dog training product. You should focus the content of your banner on the reason why the visitor is reading YOUR webpage, this will make them more likely to click on your banner.

Here's another example, this time the banner is focussing on how to train a beagle (rather than just a generic dog training banner):

#2 Fake elements: This isn't essential, but often it works well, e.g. a fake scroll bar, fake msn messenger box etc. Even a fake check-box that looks like it is part of the page such as the one below:

#3 Animation: Banners with moving elements catch the eye, these can be great, so long as there aren't other moving elements on the page (otherwise it is overkill).

Wholesale Directory and Wholesale Suppliers

Don't with Banner Ads

What usually doesn't work and is a lot less effective are banner ads that might simply contain a product image, or might seem too cheesy and too spammy that it doesn't get clicked on.

You need to put yourself in the mind of the visitor and make sure that you make your banner advertisements as relevant as possible.

Want to know the software you need to create such banners?

You can use a free image program like paint.net , or The Gimp , in combination with Ulead Gif Animator

Using Banners on PPC

I've just been chatting with Marc Lindsay from PlrPro.com who has just told me that he has been testing using image ads instead of straight content ads for Google Adwords promotions, and he is saying that he has received up to 3 times higher clickthru rates on image ads (which is very high for the content network) and higher conversion rates overall too. I'm going to be trying this out myself very soon, sounds very promising!

Update: Google Banner Sizes

If you are creating Banner Advertisements for the Google Content Network, then these are the banner sizes:

  • 468 x 60 (banner)
  • 728 x 90 (Leaderboard)
  • 120 x 600 (Skyscraper)
  • 300 x 250 (Inline Rectangle)
  • 160 x 600 (Wide Skyscraper)
  • 336 x 280 (Large rectangle) 
  • 250 x 250 (Square)
  • 200 x 200 (Small Square)

All Google content images must have a maximum 50k file size.

Also note that Google also allows swf format, so if you know anything about flash, or have a graphic designer who does, you can use this to create better looking banners that have low file sizes.

I hope this email helps you create a lot better images and banners for your websites, ones that are more relevant and more likely to get clickthrus.

All the best,



Photo: Derek Farr

15 Comments Add your comment
  • Reply Golf Beginner • 4819 days ago

    Great thanks a lot for this post, I am going to give them a try.

  • Reply danilo • 4819 days ago

    great post Mark

    I always thought that banner ads was dead.

    Have to test it myself


  • Reply Christian • 4819 days ago

    I´m saving this my self for future reference, very good stuff.

  • Reply Max • 4818 days ago

    Thanks Mark

    Good info again.

    Going to try a couple of image ads and see what happens.

    Nothing lost


    Max Ryan

  • Reply Jon Bonner • 4782 days ago

    Thanks for the post! I was just doing some research into creating my own banners for affiliate products when I ran across this blog entry. So the information is very helpful for me... =)

  • Reply Chopper Tattoo Review • 4509 days ago

    This is very helpful indeed. With a little bit of creativity, one can really make some nice and productive banners.

  • Reply TYRONE WOODS4292 days ago

    Hi Guys,

    Can anyone tell me which is a great animated gif sofware program, the one recommended in July 13, 2008 blog has been discontinued.

    Thank you,


  • Reply Bert • 4265 days ago

    I thoroughly enjoy your teaching Mark you are very knowledgeable you are truly a professional the sooner i can get some money behind me ill be rejoining knowing that it will cost me more but your program is well worth it I just wish I had found you two years ago while I was still on comp. I am getting back into the field of refrigeration regardless of what the specialist say so I can pay to learn more from you. All the best Mark

  • Reply DVD copier • 4092 days ago

    You have hit the mark. In it something is also to me it seems it is good idea. I agree with you.

  • Reply Tattoo Freddy • 4091 days ago

    saving this my self for future reference, very good stuff.

  • Reply Julia Duguay • 4083 days ago

    I have been a subscriber to Dave farrel's World of Warcraft pages and he recommended me to you. He has been using your system for quite a while with great great success. I see that it works for him and am now willing to try it out for myself. Thanks for sharing this with us all...hugs

  • Reply filmy erotyczne • 4077 days ago

    Thanks for taking the time to chat about this, I feel strongly about this and I take pleasure in learning about this subject. If possible, as you gain information, please add to this blog with more information. I have found it really useful.

  • Reply warcraft 3 cd key recovery • 4075 days ago

    interesting take on the matter. i took a few of the things you suggested to heart, and my newest banner design has had a higher clickthrough rate.

  • Reply kathy • 4007 days ago

    just curious if you send this banner ad traffic to your own landing page or directly to an affiliate product via domain forwarding?

  • Reply Ron Gilmore3382 days ago

    Mark do you have a stand alone PPC course or guide...If not can you recommend one that you consider top drawer???

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