A few weeks ago I flew out to Las Vegas to attend Affiliate Summit.
I personally got a lot out of the event because I managed to meet more than 20 people who are making 7 to 8 figures a year online.
What I wanted to do in this particular blog post was simply to mention the top 3 takeaways that I got out of the event...
1. All the super affiliates that I met (7 and 8 figure affiliates) made over 80% of their income from just 1 or 2 niches. These niches varied across affiliates but the theme was the same, super affiliates got to know a niche extremely well and then promoted aggressively using several forms of paid advertising (google ppc, google content, yahoo ppc, yahoo content, msn, natural seo, media buys, pay per view and so forth). Not many did a lot of natural search engine optimization.
Examples of the niches they focussed on include: weight loss, muscle gain, make money online, forex, satellite tv on pc software, anti spyware/adware software, make money (general bizopp), and self help niches.
That's not to say that other affiliates weren't doing well in other niches, but those are the main niches that were mentioned to me by ones who were doing 7 to 8 figures a year.
2. Health and fitness is the biggest niche in virtually every single affiliate network. I spoke to senior staff at a lot of the various networks and most of them said that weight loss and other fitness related offers were the ones that were doing the best for them. The next closest niche was 'make money' market.
3. When done correctly video salescopy vastly outperforms long salescopy format, however it has the potential to backfire so this needs to be tested closely. I will be running my own tests soon (starting in the save marriage niche). Apparently not including a fast forward button on the video salescopy greatly increases sales (again I will need to test this). I'm interested in testing this kind of thing out with affiliate videos. You don't need to be in the video, most of these videos are voiced over with slides.
I hope you enjoy this post, I'm interested in your comments.
All the best,