10 List Building Strategies For More Subscribers (And More Sales!)

By Radhika Basuthakur
10 List Building Strategies For More Subscribers (And More Sales!)


"The money is in the list!"

That's probably not the first time you've heard that (and it won't be the last). As an affiliate marketer, list building is an important and very profitable activity — one that's definitely worth your time.


Email marketing is one of the most powerful methods of online marketing. If people trust you enough to let you into their inbox regularly, you have a captive audience that is willing to listen to (and interested in) what you have to say.

Almost every one in your audience probably has an email address, even if they're not on Facebook. By getting a hold of their email addresses and communicating with them on a regular basis, you are able to build up a relationship with them. Once you establish trust in this relationship, you're only a couple more steps away from being able to sell them your offers. Because they trust you, they will buy from you.

So today I want to talk to you about some list building strategies that will help boost your subscription rate, which will eventually lead to more sales. 

But first, let me answer some basic questions about building lists for all our affiliate marketing newbies.  

What is List Building?

List building, at its most basic, is the process of collecting names and email addresses of people in your niche. Basically, you are trying to create a mailing list of interested customers/potential customers, to whom you can send emails.

Building your list requires two main things:

  • An email marketing/lead capture service (also known as an autoresponder). This is the service that will securely store the details of your list, and then allow you to send out emails. Fluttermail is a great example of an email marketing service, and you can try it for just $1 here — it's also really user friendly.
  • A squeeze page or opt-in forms on your website. I can almost guarantee that you have encountered a squeeze page or opt-in form in the past. If you've ever been asked to enter your name and email address for access to an e-book, report, newsletter, or other content, then you'll be familiar with this concept. If you're confused, then check out this simple squeeze page.

How Does List Building Work?

List building works like this:

  1. You register for an email marketing/autoresponder service, such as Fluttermail
  2. You create an opt-in form or squeeze page and place it on your website
  3. You create/outsource a free report, e-book, or e-course and offer it as an incentive for people to join your list
  4. People see these offers, decide they want them, and sign up! 
  5. Now you have their details, you can send updates, articles, news and product offers

I hope that's allayed any fears you might have about email marketing being too complex for you to get into. It's not. 

But Sam, Why Would I Want to Build a List?

It's true that you don't need a list to make money online. In AffiloBlueprint v3 (check it out for yourself here), Mark states that he doesn't build a list in every niche he enters, especially if the niche is "time sensitive". However, the niches in which he does build lists always generate more profit.

The biggest reason for list-building is that it minimizes your chance of lost sales, while increasing the chances of making repeat sales. Let's say a visitor comes to your site, reads a product review, and then leaves. There's no guarantee they are going to come back and purchase from you! Unless you are targeting keywords with high buyer intent (for example, "Buy XYZ Widget"), it is difficult to convert cold traffic when you've only got one opportunity to make a sale.

Now imagine that instead of just trying to sell to that visitor through your affiliate link, you actually got them to sign up to your email list. They've read a free report you created about XYZ Widgets (or something closely related) and they have started to trust you as a provider of reliable information. You also send them a few more informational emails with gentle pre-sells to lower buying resistance. Finally, you send a killer pitch email that makes an offer too good to refuse... and the sale is made! But that's not the end of it, because you've made the sale, and you can now repeat the process with a different product. 

Basically, with an email list it is easier to make the initial sale, and much simpler to make repeat sales, as well!

Another reason why email lists are extremely popular is that they give your affiliate marketing business greater longevity. If you rely solely on traffic to your website to make affiliate sales, then if that traffic dries up so does your income. However, if you've built up a big email list in the process, then you've still got plenty of potential customers to make you money until your traffic picks back up.

Building a list is an absolute no-brainer; if you haven't already started then you need to take action RIGHT NOW! Considering you can try Fluttermail for just $1 (and it's extremely simple to use) there is absolutely no reason not to get started immediately.

List-Building Tips

So you've got your autoresponder all set up, but now what? Here are some simple list building tips you need to follow:

  • Create a winning squeeze page. The squeeze page is essential for list-building, and will probably deliver you the most number of subscribers to your list. Your squeeze page needs to be clear, feature a bold headline, and really sell the benefits of your giveaway e-book, report, or newsletter series. Use our powerful AffiloTheme to create stunning squeeze pages with ease.
  • Add opt-in forms to the bottom of every article on your site. A discreet opt-in form (basically a smaller squeeze page that you can embed in an article) can generate large numbers of subscribers, especially if the article gets a lot of traffic.
  • Don't sell with every email. I know the temptation is huge to try and "sell, sell, sell" with every email you send. However, this will soon result in lots of people unsubscribing from your list, and your profits will plummet. Instead, focus on giving more free information, but add gentle pre-sells for the "hard sell" emails that you do send. My favorite strategy is to divide my emails into thirds; two-thirds of the emails I send are purely informative with a little bit of pre-selling, and the other third are hard-sells. Check out AffiloBlueprint for some winning email strategies.
  • Make sure you're complying with all relevant laws. When email marketing and list building, it is crucial that you comply with all relevant laws, especially the CAN-SPAM Act (check out this FTC guide for details). There are serious penalties that could apply if you don't follow the rules here, so make sure you play everything by the book. As a rule, no good email marketing service will allow you to circumvent the CAN-SPAM Act anyway. Nonetheless, it pays to fully understand the law.
  • Surprise your subscribers with extra freebies. Every so often, I like to send my subscribers little gifts, such as a free mini report, exclusive article, or an eBook. This helps to build trust so that when you do come to trying to make sales, your profits go through the roof. Remember that you can outsource something simple and cheap. A little goes a long way here!


So now you know the hidden power of list building, it's time to get started. Sign up for Fluttermail here for a buck, then get to work adding squeeze pages and opt-in forms to your website. List building is absolutely crucial for building a lasting, profitable affiliate marketing business!

Thanks for reading this week's affiliate marketing for beginners post; if you've got any questions, queries, or comments, then I'd love to hear from you. Just drop a line below!

jeroen 12 years ago
Hey Sam,
I have never heard of Fluttermail. I have recently begun building some lists, but I have an AWeber and GetResponse account. Is Fluttermail something you recommend?
Elke Porter 12 years ago
I am trying to use mailchimp.
12 years ago
i was having trouble with mailchimp and formatting. It was very glitchy.
ling 12 years ago
does the Affilo Theme integrates with Mailchimp as the autoresponder?
webpiter piter 12 years ago
Thanks a lot for providing the list building tips. The tips are really very much helpful for mine. I really appreciate this post. I have been looking all over for this! Thank goodness I found it on this site. Thanks again.
Pozycjonowanie Poznan 12 years ago
Very useful information. Thanks for your article!:)
MLM Coach 12 years ago
Thanks for the informative post Sam. My question is what is the simplest way to incorporate an opt in form into your website?
kjenneth holm 12 years ago
Thanks for the informative post Sam
Tyler Duncan 11 years ago
Some useful tips here, especially on the percentage of informational vs hard sell content and offering freebies. Thanks!
Byron Copeland 11 years ago
I'm currently using mailchimp and constant contact
Joel 11 years ago
I am afraid squeeze pages are dead. I have found much more success building lists with Facebook than the traditional methods you discuss here. One thing still works though....giving away freebies!
dan 11 years ago
the problem I have with it is you have to reveal your identity to whoever is on your list (unless you went out and bought a P.O. box or something, which I don't have at the moment.)
I suppose this is the legal requirement for it. If you grow a list via feedburner you don't have to reveal your identity.
danny 11 years ago
thankes for this great informative article.
this is my main problem to build a list,and you made it very clear,thanks
Joseph 11 years ago
Very useful information here. I use Aweber for my list building and also Lead Rocket in building my squeeze pages in less than 3 minutes. Learnt alot here as well.
Selena Miras 10 years ago
Email marketing would always prevail... I used to use mail chimp, the, icontact, and recently using getresponse.
beata 10 years ago
great advice! but from personal experience (I've tested mailchimp, icontact, aweber and now fluttermail) I have to say GetResponse is the best platform out there.. I deffo recommend it for all Affiliate marketers!
G Peckham 8 years ago
You've left out the most important part.....HOW TO GET PEOPLE TO YOUR WEBSITE...... it's funny how all the "gurus" seem to forget this MOST important point when supposedly giving valuable information to newbies....!
Melissa Johnson 8 years ago
Hi, G!

You're right, in this lesson we don't address traffic at all. That's because getting people to your site is a _huge_ topic. You could write a book just on the best PPC tactics, and then there's social media marketing, general SEO, and a whole bunch of alternative methods, like Amazon Kindle e-books, or podcasting.

We do have some resources for it, though! Here are a couple of links:


Don't forget that our forum is a great resource for these discussions, too! https://www.affilorama.com/forum/

Hope this helps!
Lizette Loyola 8 years ago

I'm a newbie and a week-old in affilojetpack. I just want to ask, after making my website and fluttermail as my autoresponder, does this already work? it means how would i know if somebody has signed up in my site already..And how will I know if somebody has already visited my website or somebody has subscribed in. Thank you for the reply..

The dreamer
Melissa Johnson 8 years ago
Hi, Lizette!

Our support team will be able to answer your questions and walk you through setting things up! www.affilorama.com/support
Lina Suzy 8 years ago
this kind of article i were looking for... Thanks for your great advice and information...
Tina 7 years ago
Thank you. I have been looking for this type of information online for years.
I know there are a lot of people out there that are looking for this type of information.
Is it alright for me to use some of this information as a free giveaway in my first funnel? Just put it in an article or would you like me to add your name to it and use it as is?