I’m back with this week’s Niche of the Week. This time, I found something that I am definitely interested in! In fact, I’m into it right now. And it’s surprising for me to see that this topic falls under the spirituality niche, when it is more popular these days as a weight-loss method and way of promoting general wellness.
Yes, I'm talking about yoga — and yoga affiliate programs.
Can you lose weight, find your center, and rake in cash all at the same time?
Know the Yoga Community
Since yoga is a way of life, you can bet there is an online community of yogis and yoginis. But how big a community are we talking about here?
I only have to look at social media sites like Pinterest and Facebook to know that yoga is an "in" thing for fitness and wellness buffs. But I still recommend checking Google Trends to see exactly how this niche is performing.
Google Trends show an upward interest in yoga. The biggest interest comes from Canada, Singapore and the US, countries whose citizens have spending power.
This matches up with the yoga-related data from Statista.com. One statistic shows that 25 million people in the US alone were practicing yoga in 2014.
ChannelSignal.com indicates in their study that yoga totally wins over other methods of indoor recreation. It’s not surprising the industry earns $27 billion USD annually.
Yoga, as an industry, is performing well, and is predicted to do even better in the coming years. Interest in the niche has not waned, as more and more people are trying to live better by staying fit. As with any popular niche, you’ll find plenty of websites on yoga, such as YogaJournal.com and DailyCupofYoga.com. These are established sites with plenty of followers. And where there is a large following, you’ll find an interactive community that you can join in later to mingle and promote.
Keywords in Trance
You’ll be going “Hmmmmm” instead of “Ommmm” when trying to look for keywords in this niche.
Because I chose a popular niche with an active community, I was expecting high-competition keywords. I was pleasantly surprised to find a lot of low-competition keywords for yoga! They are mostly information keywords, though, so while I would add them to my list, they won't be enough for a solid marketing strategy.
Scrolling through the results, I found a few that are mid- to high-competition. These have buyer intent, like “yoga fitness clothing,” so expect similar keywords to be highly competitive.
Always check the “Related Keywords” tab in AffiloTools to look for more keywords that tie into to your primary keyword. If you’re still looking for some good option, then head on over to KeywordSpy.com for more related keywords. You should also look into different yoga styles as a way of differentiating yourself. These various styles are more specific and so they will have both fewer monthly searches and higher competition. At the same time, they are buyer-intent keywords that may be worth adding to your list.
Yoga Affiliate Programs
The yoga niche is astonishingly large. It has several sub-niches, and you can promote anything to do with yoga, from clothing to courses.
I always start with ClickBank Marketplace when searching for affiliate programs. The site almost always has an affiliate program for a niche. I was positive as I went into ClickBank that the marketplace would have yoga affiliate programs. And it does! I found some other options on the web as well.
The five yoga affiliate programs here offer classes. You'll find others that offer mats and clothing. I didn't include them here, but will feature them in a separate Niche of the Week.
HerYogaSecrets.com offers YogaBurn, an instructional course on yoga that helps you lose weight. It’s available in both digital and DVD formats.
How much can I make?
You can make 75% commission per sale. That’s around $37 USD.
Yoga-For-Healing is similar to HerYogaSecrets. Both offer instructional videos. The difference is in their focus. While HerYogaSecrets is about shedding pounds, Yoga-For-Healing focuses on recovery and wellness.
How much can I make?
Each sale earns a 50% commission, which comes out to be $44 USD.
BrilliantYoga.com claims to be a yoga course for both weight loss and wellness. Unlike the programs we've already covered, BrilliantYoga offers an eBook that shows you how to use yoga to jumpstart your weight loss and wellness journey.
How much can I make?
Affiliates get a 70% commission, which is roughly $29 USD for each sale.
YogaDownload’s tagline is “Take Yoga anywhere.” The site offers online courses on different yoga styles (and some are even free). As the domain name suggests, once you have paid for the course, you can download the lessons and take them wherever you go. You can even access them on your mobile device!
How much can I make?
Affiliates earn 12% for every sale. Classes are usually worth a couple of dollars in commission, while packages are usually $40 USD each.
LiveYogaLife offers courses on various yoga styles. Similar to YogaDownload, you choose lessons you can download to your computer or mobile device. You get a printout of the positions for you to follow along with the downloadable audio.
How much can I make?
Affiliates earn 7% for each sale. The cost of each set or course ranges from $9 USD to $60.
How do I apply?
LiveYogaLife manages its own affiliate program, so you need to apply through the Affiliates page.
Letting People In Your Circle
The yoga niche has an active community that you can target and tap. Go out there and be one with them!
A popular niche is both lucrative and challenging. On the one hand, you have a large market you can target, but on the other, you can be sure other marketers out there are tapping into the same market and upping the competition. Good link-building and marketing strategies can make all the difference in a competitive niche. Be sure to have one ready in the early stages of planning your affiliate marketing business — even just a rough draft — so you can make a smooth transition from site-building to link-building.
Social Media Marketing
This is the top link-building and marketing method these days, and with millions of people logged in to their Twitter, Facebook and Instagram accounts, it’s really no surprise. You can even find groups/communities on Facebook like this one where you can join in and be part of the discussion. You can share a few informative articles on your site and any other interesting tidbits on yoga. Just be sure you're not just shamelessly self-promoting and that you're following any community rules.
Affiloblueprint has lessons on promoting your site through social media. You can also check out resources such as SocialMediaExaminer.com for more tips and strategies on promoting your website on social media.
Create Tools or Videos
Great content such as tools and videos can bring in lots of traffic to a site. Creating this content to share on your website, and on other social media sites, is difficult, but the results more than make up for effort spent.
Videos are not nearly as complicated as you might think, especially once you’ve decided what you will make your video about. You can demonstrate a few yoga positions, or you can do a yoga video diary and set that up on YouTube and other video-sharing sites. Not only will you be on a path to wellness, you wallet will be too! (YouTube content creators can earn some serious cash.)
Creating tools require a deeper knowledge of the niche and your target market. What tool would they find helpful enough to download and share? That’s a question you need to answer, and once you do, it can take considerable time and money getting that tool out. But, again, being the site that offers a unique tool to the rest of the yoga community is worth it.
Don’t be overwhelmed with the challenges these content types present. You can always outsource, if need be.
A flattery list is a list of the movers and shakers in your niche. In the yoga niche, this would be top yogis and their websites. You can create a list of the best yogis, a list of the top websites, or a list of the best yoga clothing brands to feature on your blog. Make sure to include why you’re selecting them as the best. Trust is important here.
You can then get in touch with these websites and let them know you added them to your list. Usually they'll give you a shoutout and mention they were featured in an article on their own social media pages. When they share the link, you get more traffic. It sounds like a drawn-out process, but it’s really simple.
Yoga Affiliate Programs: The Path to Greatness?
The competition can scare and stress you out, but the rewards can be worth it.
Two things stand out in the yoga niche: its popularity and the diverse affiliate programs you can promote.
Its popularity is a bit of a blessing and a curse. Yes, the competition will keep you from getting complacent, but it can also work for you in that there’s a big enough market for everyone to make a bit.
The commissions are as varied as the affiliate programs themselves. Any combination of these programs could make you a nice profit if you put forth the effort to promote them.
If you’re new to affiliate marketing, and are interested in going into yoga, then consider chronicling your journey to enlightenment and wellness with videos and a blog. You can find some inner peace by knowing you are looking after your mind, your body, and your wallet all at once.
I hope you enjoyed this week's Niche of the Week! Would you consider promoting yoga affiliate programs? Do you have any niches you want featured? Let me know in the comments!