Microsoft Ads are no longer active, so if you click on the adCenter link below you will be redirected to Bing Ads instead. If you would like information on how to set up a PPC campaign, try this lesson: "Writing and Placing Google Ads"
In this lesson we'll take a look at Writing and Placing Microsoft Advertising Ads - a step-by-step guide through the process of setting up pay-per-click ads using Microsoft adCenter.
Note: This lesson only offers a quick guide to the Microsoft adCenter; for a more in-depth walkthrough of placing a PPC ad, read our lesson on Writing and Placing Google Ads.
To get started, go to the Microsoft adCenter website at https://adcenter.microsoft.com/.
Microsoft adCenter is very similar to the Google and Yahoo ad networks. However, there are a couple of minor differences:
To get started, select 'Create Campaign' from the home screen.
Select the language and region you wish to target. As with Google, adCenter allows you to target all countries, or specific countries and regions. Just as with Google, we recommend selecting New Zealand, Australia, Ireland, UK, USA, Germany, France and Canada to begin with.
You may also notice that this step also allows you to target customers by device, as well as (as mentioned) by the time of day, by the audience's gender, or by their age.
Write a text ad describing your products and services. To do this, click 'Create an Ad'>'Text Ad' (or 'Import Ads' if you have one to import.
There are a few significant differences to note compared to making Ads in Google AdWords:
Select up to 100 keywords that your customers are likely to search for.
Set a monthly budget that reflects how much you want to spend and then set a default maximum bid per click. You can change this amount as often as you want after your ad is set up
Check over your ad details and make any necessary edits.
Create your adCenter account by setting up a username and password. Then enter your billing information.
Your campaign should be activated!
In this lesson, we've looked at how to set up a new Ad Campaign in Microsoft adCente, using the following steps: