HomeAffiliate Marketing GlossaryNegative Keywords

What are Negative Keywords?

Negative keywords are used in an AdWords campaign to prevent an ad from appearing when certain words or phrases are searched on. The negative keyword "free trial" would prevent ads from showing on any search queries containing the terms free and trial.

It wouldn't prevent your ads from showing on variations of these terms, however. It also wouldn't prevent your ads from showing on search queries that only contain one of the terms.

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