HomeAffiliate Marketing GlossaryLink Cloaking

What is Link Cloaking?

Link cloaking or masking is the technique of hiding the true destination of a hyperlink. This is done to improve CTR as visitors may feel more comfortable clicking on a friendly-looking link. There are several ways to accomplish this including using Javascript to hide or change the destination that shows in the browser's status bar, iframes or redirects. It is generally viewed as black hat but this has been debated depending on it's usage.

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