25 May 11
26 May 11 2:27 pm
I have what I know to be a very common question among newcomers to affiliate marketing, but I have never read an answer anywhere that answers the question from the angle that I am curious about.
I have read countless times that direct-linking has poor results compared to using landing pages. My question is, is a landing page still needed if the traffic is coming from redirected URLs?
It seems like all of the information regarding the use of landing pages is based around being effective in AdWords and other PPC traffic sources, but if the traffic comes automatically from URL redirections and isn't paid for on a per click basis, is the landing page still necessary?
My thought is that, if the traffic comes automatically, adding a landing page or middleman into the equation would just be adding another step that the user would have to click through to get to the merchant page. No matter how good my landing page is, I would think that adding another step to the equation could only hurt my conversion rate.
I wanted to mention that my question also applies to display advertising. I know of a few places that offer unlimited impressions for a monthly base fee for banner ads, so basically, my question is regarding the necessity of landing pages for traffic that isn't paid for on a PPC structure.
Thanks in advance for taking the time to clarify this for me.
Last edited by amarsh83
on 27 May 11 11:48 am, edited 1 time in total.