26 Nov 10 7:35 pm
One thing that you have to realize is that Google has over 200 factors that they look at when ranking a webpage, and SEO is a tough game to play. Chances are the sites that are not optimized yet still ranking have a lot of authority with google.
dont just look at the score when doing keyword analysis. sometimes it is misleading.
for example, when I look at Italian Travel, I quickly notice that although the top ranking sites are not well optimized, they all have thousands of backlinks to the page.
knowing that search engines dont report all the backlinks to those sites, I am willing to bet they have a massive number of links. You cannot just match what they report the sites having.
all of the top 10 sites except 1 are huge authority sites. they have hundreds of pages and hundreds of thousands of links to the site. this will make it extremely difficult to rank highly on that search term. also, a lot of those pages have a huge number of trusted site links from .edu and .gov sites.
with all those authority sites, you will have a tough time getting on page one for Italian Travel. personally, I would look for less comptetetive keywords to target early on. as you build your site up more, you can always try to target bigger keywords. also, if you are optimized for a long tail version of the keyword like Italian Travel Guides or Italian Travel Packages (depending on what you are targeting the site to promote), you are also going to automatically be optimized for the shorter version of Italian Travel, and in time you may rank for that keyword if you build the site up into an authority site. But, it is going to take a lot of time and work to build up that much authority.
My experience with my own sites has been that Yahoo shows about 1/3 of all the links I have and Google is closer to about 1-2% of all my links, which is where TT gets its data from. So if the top sites have 20,000 backlinks, I know I will need at least 3 times that many to even have a chance.
when building links, your anchor text to your internal pages needs to be the keywords you are targeting for that page, not the main site keyword.
looking at the keyword, the search volume really is to low to be worth that much hassle to try ranking for. if it got hundreds of thousands of searches it might, but it only shows 9000 monthly searches. I build a site targeting 100 keywords getting less than 1000 monthly searches, get them ranking faster, and get more traffic than focusing all that same time trying to rank for that one keyword. I would look at that keyword as a long term investment, but focus on smaller keywords to build up your authority and get some faster traffic to your site.
Your Focus Determines Your Reality