11 Mar 15 11:08 am
Reputation Management - A must to deal with Online Users
Online reputation management is nothing but making sure that people who Google your name, products or services get to see positive results about you. Searching online is a common habit these days whether one is planning trips, searching local bakery or looking for wedding photographer. So the risk of reputation damage is also on the rise.
Easy access to smartphones, tablets & different mobile devises have led to increased online surfing. On the other hand, review sites have made public sharing of bad customer experiences rampant. So building great online reputation is a must for businesses (offline as well as online), bloggers, individuals and professionals. Risks
The most prevalent risks to online reputation are negative reviews, bad images, mugshots, hate comments on social networks, negative threads in forums & undesirable links from well-known sites. The loss of traffic, sales & brand is immeasurable once any of these results start appearing in top searches.
Mostly people run towards online reputation management companies after coming across the damage. But it is advisable to invest in image building
in advance. Reputation repair also involves positive image building but negative link removal process has few limitations involved. Treatment
Constant online monitoring is the best approach to deal with probable harms of negative reputation. You can work on shielding public image so that it remains unaffected of bad reviews and feedbacks.
If you have got any negative link then start the removal process by increasing positive results. But, keep a close watch on current mentions and comments so that negative links don’t gain more authority. More visibility of negative links is hazardous for online reputation. The Bottomline
Good online reputation is the need of hour and brands that are investing in it are realizing its true potential. Clean and impressive reputation is not for negative link removal or getting new followers only. With effective management you can earn good deal of revenue too.