30 Nov 08
21 Apr 09 5:52 am
Q: 1 Keyword per Ad Group - Yea/Nay?
Mark & team (and anyone else really) - I just listened to your interview with Amit Mehta and have been going through the PPC Classroom materials, and I've got a question for you regarding a method Amit recommends.
He says to put each keyword into its own Ad Group - yep, just 1 keyword. That means if you have 1000 keywords, you'll 1000 Ad Groups. This does make it at least 1 magnitude of order more difficult to manage your campaigns, not to mention that you'll quickly run up against limits in many of the PPC platforms out there (ex: adCenter only let me upload 500 via a CSV file).
Other PPC tutorials out there don't recommend this approach at all. They suggest more along the lines of what you do which is to break out your keywords into meaningful groups or categories.
I'm willing to put in the extra work (i.e. time) to do it Amit's way, but am getting the feeling that the return I get will be marginal compared to the time I put in.