13 Jun 06
09 Aug 06 1:50 pm
The landing page of a PPC site is often different to most pages in an article type site for the search engines.
Before Adwords tightened up on their relevancy quota, 1 page sites were perfect for adwords. Either a review site, or a squeeze site worked wonders. Now this page needs to be built into a larger site, such as an article site and the landing page must be more relevant to the text in the PPC ad. Seems to work equally as well, just takes longer setting up the site.
ps this problem is just an adwords problem for search match. You can still build 1 page sites for google content match, overture, msn, etc (perhaps with a followup sequence, but can work without).