13 Oct 09 7:10 am
Are your services targeting the UK?
With regards to PPC are you:
Split testing your ads? Always split test and try to get a higher ctr than your original
Putting the kw in your ads?
Are you ads speaking to the searcher?
Are your ads addressing some pain people are experiencing?
Are you capitalizing the first letter of each word?
Have your keyword in your display url? E.g Keyword.BookKeepingServicesPenrith.com.au
You have 3 lines to play around with - A, B C
A - Get ATTENTION with a headline
B - 2nd line BENEFIT to them not a feature of your service
C - Call to actiom - what do you want them to do
Hope this helps