Struggling with Adwords or Yahoo Advertising? Find and discuss ways to improve your CPC, ROI or conversion rate. Get advice and share ideas on ad copy.

Keywords and Google Adwords

kiwikool
Posts: 47
Joined: 10 Apr 07
Trust:

Keywords and Google Adwords

I have just recently gotten back into Google Adwords and found some great keywords through Traffic Travis and the Google keywords tool.

The problem I have is that the keywords I found with zero competition and over 80,000 searches per month.

I originally was paying only 0.05 per click for search, I managed to get in less than a day 18,000 impressions, 46 clicks and 3 sales.

I thought I was on a potential gold mine here until Google pulled the plug and made these keywords $15.00 minimum per click.

Mark, Do you have any ideas why Google does this and what do i need to do to compete?

Do I need to go to 2nd tier search engines or social sites(Facebook etc)?

Could it be my landing pages?

Should I contact Google?

Your help is much appreciated

Matt :)
  • 0
Search & Review Products With http://www.somethingabout.com
 
Site Admin
aletta
Posts: 3719
Joined: 09 Jul 06
Trust:
Hey Matt, haven't seen you around for a while.

Sounds like you've been Googleslapped. Google have decided that your page doesn't have a high enough quality score and/or isn't relevant enough to your ads to provide their users with a good experience. Bumping up the price is their way of telling you to clean up your act.

We've covered this quite a few times here in Affilorama. Have a read over this and see if it seems relevant to you:

http://www.affilorama.com/members/premi ... utions.pdf

Good luck,
Aletta
  • 0
Are your changes not showing up on your website? Try doing a hard refresh! http://www.refreshyourcache.com/en/cache/
 
kiwikool
Posts: 47
Joined: 10 Apr 07
Trust:
Thanks Aletta,

Feels like a real Google slap, I haven't touched PPC or Google Adwords for such a long time and WOW have things changed, It use to be easy to throw up a page and get cheap clicks.

Now I have to get smarter! :lol: I'll read the article.

Cheers!

Matt :)
  • 0
Search & Review Products With http://www.somethingabout.com