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How to write a good PPC add?

PremiumMember
duraid
Posts: 487
Joined: 28 Jul 10
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25 Jan 12 11:33 am

How to write a good PPC add?

Hi guys,

Does anyone know where I can find information on how to write a good PPC add to put into MSN adcentre?

Thanks,

Duraid
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michellerana
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25 Jan 12 3:45 pm

 You might find this lesson helpful:
Writing and Placing Microsoft adCenter Ads

All the best!
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Michelle
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PremiumMember
duraid
Posts: 487
Joined: 28 Jul 10
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25 Jan 12 5:45 pm

 Thanks Michelle,

but I was looking more for the kind of words to use in your add and what to put in there rather than just a general guide on putting ads in there.

I think Mark Ling recommended a book before that contains information on how to write good call to action so people click on your adds/links, but I can't remember the name of it..

Duraid
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papaz_no1
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09 Feb 12 5:41 pm

 Your PPC add should be short, pointing to the person directly and causing emotions.

Bad example: Come to our hospital for you cellulite, we have best surgeons.

Good example: Aren't you tired of being fat? If yes, click here now.



Duraid wrote:Hi guys,

Does anyone know where I can find information on how to write a good PPC add to put into MSN adcentre?

Thanks,

Duraid
  • 1
cecille.l
Posts: 6369
Joined: 25 Feb 11
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21 Feb 12 6:43 am
Duraid wrote:Thanks Michelle,

but I was looking more for the kind of words to use in your add and what to put in there rather than just a general guide on putting ads in there.

I think Mark Ling recommended a book before that contains information on how to write good call to action so people click on your adds/links, but I can't remember the name of it..

Duraid


I don't recall the book Mark recommends but I do read Copyblogger.com.. They have tutorials on Copywriting and writing in general that can help.

Hope that helps. Have a good day!
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Cecille

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lonniefilkins
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21 Feb 12 10:52 am

 Doing a Pay Per Click Campaign with Bing will be a very good idea because first, there are not yet that many advertisers unlike Google, very high Unique visitors getting generated each month.

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