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How to write a good PPC add?

PremiumMember
duraid
Posts: 491
Joined: 28 Jul 10
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How to write a good PPC add?

Hi guys,

Does anyone know where I can find information on how to write a good PPC add to put into MSN adcentre?

Thanks,

Duraid
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Site Admin
michellerana
Posts: 2372
Joined: 05 May 09
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You might find this lesson helpful:
Writing and Placing Microsoft adCenter Ads

All the best!
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Michelle
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PremiumMember
duraid
Posts: 491
Joined: 28 Jul 10
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Thanks Michelle,

but I was looking more for the kind of words to use in your add and what to put in there rather than just a general guide on putting ads in there.

I think Mark Ling recommended a book before that contains information on how to write good call to action so people click on your adds/links, but I can't remember the name of it..

Duraid
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papaz_no1
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Joined: 24 Dec 11
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Your PPC add should be short, pointing to the person directly and causing emotions.

Bad example: Come to our hospital for you cellulite, we have best surgeons.

Good example: Aren't you tired of being fat? If yes, click here now.



Duraid wrote:Hi guys,

Does anyone know where I can find information on how to write a good PPC add to put into MSN adcentre?

Thanks,

Duraid
  • 1
Site Admin
cecille.l
Posts: 7033
Joined: 25 Feb 11
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Duraid wrote:Thanks Michelle,

but I was looking more for the kind of words to use in your add and what to put in there rather than just a general guide on putting ads in there.

I think Mark Ling recommended a book before that contains information on how to write good call to action so people click on your adds/links, but I can't remember the name of it..

Duraid


I don't recall the book Mark recommends but I do read Copyblogger.com.. They have tutorials on Copywriting and writing in general that can help.

Hope that helps. Have a good day!
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Cecille


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lonniefilkins
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Joined: 21 Feb 12
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Doing a Pay Per Click Campaign with Bing will be a very good idea because first, there are not yet that many advertisers unlike Google, very high Unique visitors getting generated each month.

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This topic was started on Jan 25, 2012 and has been closed due to inactivity. If you want to discuss this topic further, please create a new forum topic.