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How many PPC campaigns should I have for a new product?

Posts: 146
Joined: 26 Nov 08

How many PPC campaigns should I have for a new product?


I started a new campaign a couple of weeks ago for my new website. Currently, I'm running 5 campaigns. I've had a decent amount of clicks but no sales.

When starting a new product,
- Is it better to concentrate on 1 campaign and try different ads, or
- Have a few campaigns to get more feedback sooner?

  • 0
Posts: 1283
Joined: 14 Mar 08
This is a hard thing to answer because both are right.
There are sooo many ways and strategies to do PPC that you just need to test and find what works for you.
This is just my experience.

I know that's not really an answer but you just need to test and learn from it in my opinion.

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Enjoy the little things, for one day you may look back and realize
they were the big things.

-- Robert Brault
Site Admin
Posts: 2489
Joined: 13 Jun 06
To help with your learning experience I strongly recommend you take advantage of the help Google offers to test and improve your pages.

There is also an official blog on the tool that is worth browsing.
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This topic was started on Oct 15, 2009 and has been closed due to inactivity. If you want to discuss this topic further, please create a new forum topic.