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How many PPC campaigns should I have for a new product?

griser12
Posts: 146
Joined: 26 Nov 08
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How many PPC campaigns should I have for a new product?

Hi,

I started a new campaign a couple of weeks ago for my new website. Currently, I'm running 5 campaigns. I've had a decent amount of clicks but no sales.

When starting a new product,
- Is it better to concentrate on 1 campaign and try different ads, or
- Have a few campaigns to get more feedback sooner?

Thanks,
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Moderator
wollowra
Posts: 1283
Joined: 14 Mar 08
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Hi,
This is a hard thing to answer because both are right.
There are sooo many ways and strategies to do PPC that you just need to test and find what works for you.
This is just my experience.

I know that's not really an answer but you just need to test and learn from it in my opinion.

Regards
Troy
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Enjoy the little things, for one day you may look back and realize
they were the big things.

-- Robert Brault
 
Site Admin
markling
Posts: 2488
Joined: 13 Jun 06
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To help with your learning experience I strongly recommend you take advantage of the help Google offers to test and improve your pages.

www.google.com/websiteoptimizer

There is also an official blog on the tool that is worth browsing.
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This topic was started on Oct 15, 2009 and has been closed due to inactivity. If you want to discuss this topic further, please create a new forum topic.