14 Mar 08
07 Sep 09 12:45 am
There are so many factors in this that it could be a number of things.
There are also soo many ways to tackle a PPC campaign as well.
This is an entire course by itself.
It could be that the keyword you are using is reallly competitive.
It could be that you have too many keywords in an adgroup and it is bringing the QS down or it is bringing the CTR down ( Which effects QS )
If the keyword isn't performing, pause it and move on.
Just My opinion.
Enjoy the little things, for one day you may look back and realize
they were the big things.
-- Robert Brault