13 Oct 07 1:08 am
Google PPC Campaign Strategies?
I'm getting ready to launch a Google PPC campaign and need a little advice. I've watched the videos and surfed the forums but wanted to make sure I haven't missed any 'secrets' or 'updates' to Google philosphy.
To be $afe, should I use phrase
matching exclusively or a combination of phrase and exact
? I don't think broad matching would let me sleep at night.
Also, can you recommend a daily budget for a beginner? The product I'm promoting will net me about $70/sale. I'm thinking between $5-$10. Am I in the ballpark?
Thanks in advance for your help.
All the Best,