25 Jun 06
17 Aug 06 2:04 pm
I don't usually calculate KW density in my articles or pages. It seems to be a moving target. As you pointed out, if the article starts to read strangely because you're having to force in KWs, then scale back.
Ultimately we're producing sites and content for human visitors (hopefully). Of course, we still need to play the SEO game while we're at it, so it becomes a delicate balance.
My general approach is to use my targeted KWs where ever I can in an article without making it sound awkward. Again, it's a fine line, but so far it's worked out well and I don't need to count KWs. The desired goal is to produce a useful and informative article.
I think your suggestion about using KWs in the navigation will probably work better for cross-linking your pages via anchor text. I think the search engines are able to make the distinction between navigation links and the content on a page, but it's just my guess.