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How Much Do LinkedIn Ads Cost?

brandonwood
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Joined: 11 Jul 21
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How Much Do LinkedIn Ads Cost?

This is going to depend entirely on the nature of your campaign, your ad formats, what your goals are, and what your business is advertising. But a rough cost estimate would be anything from a couple of hundred dollars to the stars depending on what you want to spend.
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bracknelson
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Right Brandonwoodm, I agree with you the cost of LinkedIn advertising is determined by a number of criteria, including the target audience, campaign goal, and bid. LinkedIn advertising, on the other hand, costs $5.26 per click, $6.59 for 1000 impressions, and $0.80 per send on average.
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charles.gumbley
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Depending on your personal needs and requirements, LinkedIn ads are usually more expensive, but it doesn't mean that you shouldn't try them out, especially if you are doing some B2B, as that promotion here can be very valuable. Define the desired budget first, but make sure it's not lower than $50 at least.
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sarahboyer
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LinkedIn advertising costs depend on several factors, including target audience, campaign objective, and bid. On average, though, the cost of LinkedIn ads is $5.26 per click, $6.59 per 1000 impressions, and $0.80 per send.
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viralmarketingguide
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The best answer is to spend what you are comfortable spending. Set a budget that matches your needs and circumstances. LinkedIn's minimum for ads is $10.00 per day. If that's all you can afford, then make that your ads budget.
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llum44
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While LinkedIn advertising costs vary by the advertiser, LinkedIn does require companies to bid a minimum of $2 for cost-per-click (CPC) and cost-per-impression (CPM) campaigns. On average, however, businesses pay $5.26 per click and $6.59 per 1000 impressions, as well as $0.80 per send for Sponsored InMail campaigns. So, these are averaged numbers and you shouldn't rely on them, because they depend on many many factors. It depends on how fast you develop your linked marketing campaign, how much visitors you attract and so on so forth. To my mind, people have to take into consideration all the features, which might affect their marketing campaign.
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dala
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The amount you pay to advertise on LinkedIn is based on the type of activity you are paying for and the ad auction. LinkedIn ads are sold through the ad auction, where your bid competes with other advertisers who want to reach the same target audience. Target audience is made up of the LinkedIn members you are trying to reach with the ad campaign. The cost required to win the auction depends on the bid and the desirability of your target audience. LinkedIn ads let you choose the type of activity you want to pay for. Your campaign objective selection determines which ad formats, bidding strategies, and optimization goals are available for your campaign.
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shahelm
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Joined: 07 Mar 20
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It's better to find the linkedin website and contact them, they would explain you all the peculiarities of ad placement.
There are dozens of factors which affect the cost of the ads, bid, campaign objectives, target audience and many others variables.
You can consider on the average price: approximately 5.2$ per click, 6.5$ per 1000 impressions and about 1$ per send.
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kaayadsiuza
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Joined: 27 Apr 22
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bracknelson wrote:Right Brandonwoodm, I agree with you the cost of LinkedIn advertising is determined by a number of criteria, including the target audience, campaign goal, and bid. LinkedIn advertising, on the other hand, costs $5.26 per click, $6.59 for 1000 impressions, and $0.80 per send on average.

Thanks for sharing this useful information.
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