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Facebook bans commercial posts

chants
Posts: 107
Joined: 26 Nov 09
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Facebook bans commercial posts

Hi

Does Facebooks ban on commercial sharing in the newsfeed relate only to shared content or does it also refer to video and picture ads as well.. ie , what is "the social stream"... does this block me from advertising in the newsfeed with a paid video ad which is interesting , but never the lass commercial. What am I allowed to do with paid ads ?


In case you missed it, Facebook signaled that starting in January users will see fewer overly promotional posts in their News Feeds, meaning Pages “that post promotional creative should expect their organic distribution to fall significantly over time.”
Specifically, Facebook will be making it harder for posts that push products or app installs, offer entry to promotions or sweepstakes or re-use the same content from advertisements to make it into the News Feed. Essentially, Facebook is saying: 1. If it feels like an ad don’t bother posting it in the social stream and 2. if you want to reach customers with a promotional message buy a ad.
That message from Facebook shouldn’t come as a surprise; the company has been signaling for years that its users prefer higher quality content and that it will always optimize for better user experiences.


But Zuckerberg didn’t stop there. He said he empathized with businesses trying to reach customers and that Facebook seriously considers product changes that “will have an impact on someone’s business.” But Facebook will always favor, he said, serving relevant information to its users over making sure businesses reach their customers. Here’s an extended excerpt of what he said on the subject:
There’s this inherent conflict in the system though, which is are we trying to optimize news feed to give each person, all of you guys, the best experience when you’re reading? Or are we trying to help businesses just reach as many people as possible?
And in every decision that we make, we optimize for the first, for making it so that the people who we serve, who use Facebook, and who are reading News Feed get the very best experience that they can. And that means that if a business is sharing content that’s going to be useful for them, then we’ll show that. But that means if the business is sharing content that isn’t going to be useful for them, we may not show that.
As the products continue to develop, there’s going to be more people sharing more things and we’re going to try to continue doing our best in showing the best that we can, knowing that there is no way that a person will take the time to go through every one of the 1,500 things that are shared with them every single day.
There are a lot of pages that are doing quite successfully; their organic reach is growing quite a bit because they are delivering content to people that they really want.

Thanks a lot
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maryt
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Hello,

Yes it includes videos and photo ads. A clearer explanation on this link here on what kind of posts should be avoided: https://www.facebook.com/business/news/ ... -news-feed

As I see it, if a post is too promotional (like leading users to download a product/app or to sign-up), you need to create a paid FB ad for that instead.

I have heard a lot of FB Pages that were disabled/banned because of being too promotional. Thus, to avoid this on your account, it is best to follow FB rules.
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ftanired
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Joined: 03 Nov 08
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Hi Mary,

What about posting links to opt-in or squeeze pages (that offer a free email course, for instance) to our fanpage? Is that still allowed, or are we supposed to pay to advertise squeeze/opt-in pages?
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caseys
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My first ever FB ad campaign was to an opt-in page, and my account got banned after that. :(

I have no idea how to use FB ad or Google ad since I read Google hates ads to an opt-in page too.
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chants
Posts: 107
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Hi

One more query

Can I link an ad directly to the website of an affiliate provider? What are the rules?
also since my affiliate code is in the website url and I need to hide it , can I use a link shortener in the ad .. WITHOUT BEING BANNED? Can i state in the ad description that there is a discount code ?

Thanks

Chantelle
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maryt
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Hi Chantelle,

Promoting affiliate links in Facebook can be done BUT it is very risky. I have heard accounts got banned because of that (even when using cloak links). What you can do is to share an article (with links to your affiliate products or squeeze page) or share a Youtube video about your affiliate products or website.
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chants
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so, I cant drive traffic to an affiliate link wiht afacebook ad?some questions..

1What do you mean by "to share an article (with links to your affiliate products or squeeze page) or share a Youtube video about your affiliate products or website."

do you mean that I can share a youtube video which I have put on my fan page as a video ad...even if there is a link in the description to an affiliate program with a coupon code etc

share an external article with a link on it to my affiliate product, on my fan page

can I not even link to an affiliate site on my fan page

can I use my fanpage to promote affiliate products , as long as the link i share is to an article which only links to the affiliate program? Can I use a fan page for this purpose?

can I share a picture AS AN AD with a link to an external article which has my affiliate link in it?.. can this link be cloaked.

I'm trying to undertand what i cna do with affliate products with the ad ito videos and picture ads

do I understand that the ads with marketing intent are only banned from the newsfeed, or also on the sidebar?

Thanks
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chants
Posts: 107
Joined: 26 Nov 09
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Hi again

“As I see it, if a post is too promotional (like leading users to download a product/app or to sign-up), you need to create a paid FB ad for that instead."

so I CAN use ads for promotional purposes?.. but what are the limitations with regard to affiliate promotions.. ie should it link to an article with a link to the affiliate site?. what article directory do you suggest I use.. can I post that link in the article directory in the ad? Cna I do this too with ayoutube video posted on my fanpage.. is the fanpage intended for this purpose?
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maryt
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Hi Chants,

For your squeeze pages, affiliate links and other promotional links, you can try Facebook ads. These are paid ads so you won't get banned.

If you still watch to drive traffic to your squeeze page and affiliate links the free way by posting on your FB page, then what you can do is to link to a good article (where it contains links pointing to your affiliate links and/or squeeze page). You can also share You tube videos, where it also contains links to your squeeze page and/or affiliate links.
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chants
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Joined: 26 Nov 09
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Thanks and God bless you for helping me... your forum is great.. may you prosper for your generosity.I will definitely use your tools when I can afford them
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chants
Posts: 107
Joined: 26 Nov 09
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hI again

could you answer this query as well?

do I understand that the ads with marketing intent are only banned from the newsfeed, or also on the sidebar?

also
Can I put a shortened url in the article I link to from the fanpage

Thnks
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chants
Posts: 107
Joined: 26 Nov 09
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Hi

I have another query re marketing posts

if I post the details about a dimaond ring... caratage of diamaonds and a description WITHOUT INCLUDING THE PRICE OR ANY CALL TO ACTION... would this be considered an unacceptable marketing post ?

Thanks
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chants
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Joined: 26 Nov 09
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Agian.. what text is exactly allowed in pics in posts ?

Also .. I have anumber of fanpages directed at different markets, some with the same pictures and information, same videos... some exactly the same, some different.. is thsi considered banable on facebook ?
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topmarketmanager
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Thanks Mary
I've found all required information in this thread) It will be useful for me in my facebook activity
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maryt
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Hi Chants,

Sorry the delay in responding to your concerns.

1. The sidebar in Facebook is for the paid ads. You won't get banned if you are paying for the ad.

2. If I post the details about a dimaond ring... caratage of diamaonds and a description WITHOUT INCLUDING THE PRICE OR ANY CALL TO ACTION

-> I think that is fine. But just to be safe it is better to direct your visitors to your own web content site first then promote the links from there. DO not promote your affiliate links directly on your FB page.

3. What text is exactly allowed in pics in posts ? I have anumber of fanpages directed at different markets, some with the same pictures and information, same videos... some exactly the same, some different.. is thsi considered banable on facebook ?

-> I am not really sure what are considered good posts in FB pages but please refer (again) to FB's policy on posting content here: https://www.facebook.com/business/news/ ... -news-feed the link explains which type of posts to be avoided.

Regards!
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