10 Jul 11 12:38 am
Search engines like google use complicated algorithms that take into consideration two main things in order to get the search result.
Its a while since i read up on this so the detail might be a bit scratchy but its i bit like this:
The two factors are relevance and importance. Each of these has several intertwined and other factors contained within themselves.
But to make this easy without adding too much technical detail i'll make it brief.Relevance:
this is the keyword relevance. It can be a single keyword or keyword phrase. The relevance of the search result is made by your entry to the google interface at the time the search is made. For example if you enter a seach for 'apple', you are likely to get millions of websites at your access with a keyword within thier content that is 'apple'. A well SEO'ed site may have the word apple appear several times throughout the page, but not too much or that will be considered spamming. I have read references that say to add a particular keyword 4 times throughout your copy is good SEO practice. Plus good practice would be to inlcude your keywords in your title, description and keywords metatags. Importance
: There is a number of factors taken into consideration to measure the importance of a site for any one search keyword or keyword phrase. I recall that one is how long that site has been up and running. The longer the better. Also another is the quality of the content. As time goes by google may have an actual human check random sites that are appearing in their search engines, and rumour has it that they maybe or maybe not judge it for its level of quality content. Their are other factors that are considered.
Visit YouTube and seach for google SEO interviews. You may find useful content.
Advice from recent forum members that says make your titles catchy, and don't focus so much on the keywords in the title has some weight behind it.
But everything comes with risk. You might find that you use this method today and your site or blog etc importance makes your search rank next to useless. You might find that you use this method in two years from today at the same website and then google and other search engines look at your pages favourably.
Your guess is as good as anyones. Google makes the rules, but they don't always apply to real life situations. If you have a blog on a popular site, and you make titles to try get SEO results but then omitt to have an interesting and engaging opening then you might find you are all over the web with thousands and thousands of impressions but no one opens your link because it screams BORING.
At the end of hte day its up to you. If you include your keywords and make a catchy title then good.
Any way good luck. Use keyword or dont use keywords but dont make it boring.