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Who gets the credit if a customer clicks 2 affiliate links?

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thumbdog
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Joined: 06 Mar 10
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Who gets the credit if a customer clicks 2 affiliate links?

Hello all...

Maybe a noob question, but hopefully someone can take the time to explain it to me.

I was on Affiliatebot (a competitor to ClickBank) checking into some of their programs. On nearly all of them, they mention, in the Commission Plans section, a cookie expiring after n number of days. I understand what a cookie is - I'm just unsure as to how it relates in affiliate marketing. Specifically, if, for example, two affiliates are promoting the same product and the commission details for that product indicate a cookie expires in 90 days, what happens if potential customer hits the merchant's site via affiliate "A"s website (but doesn't purchase), and the next day hits the merchant's site via affiliate "B"s website and doesn't purchase? Does the cookie the merchant's site places on the potential customer's computer resulting from their visit to affiliate "B"s site "trump" the one obtained via affiliate "A"s?

Any help appreciated.

Cheers.
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Last edited by michellerana on 15 Mar 10 12:37 am, edited 1 time in total.
Reason: improve title to describe the post better
 

jcdean
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last cookie wins
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Respect,
J.C. Dean
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michellerana
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The credit is given to the last unique affiliate. If someone else's affiliate link was clicked on after yours, the other affiliate will earn the commission.
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Michelle
Customer Support


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jpastorizo
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For Clickbank, I will agree with both JC and Michelle, but for other affiliate programs that says the cookie life is 90 days or so - the one who gets the credit sometimes (at least in my experience) is the previous affiliate's cookie. As long as the cookie is still within its lifespan of 90 days or whatever the setting was.

Maybe Mark can tell us his experience...



Regards,
Renato
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marcovandaar
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i was wondering the same thing. i will follow this one
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markling
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The last cookie wins (ie B).
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pzenji
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Well ThumbDog, I think affiliate "B" would get the commission.
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I'm not here to sell you anything but glad to help whenever I can only through Pivate Msg.
 
lindaknor65
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I noticed that some merchants are listing that in their terms and conditions. All of them that have mentioned it, have said that the last affiliate link clicked gets the commission.
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Linda Norton

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This topic was started on Mar 13, 2010 and has been closed due to inactivity. If you want to discuss this topic further, please create a new forum topic.