07 Apr 10 2:01 am
The new FTC regulations require that you disclose that you're earning affiliate commissions on products you're recommending. For the average affiliate site you're probably safe with a disclaimer in the footer at this stage. That's the *unofficial* answer, because nobody is really sure how it's going to play out, but that's all Mark is doing right now.
Here are some things that you need to check:
-Affiliate links need to be disclosed.
-You need to disclose if you got the product for free.
-Disclosures need to be obvious.
-Affiliates need to be users of the product. If not, this has to be disclosed.
-Affiliates and merchants cannot make claims that is not supported by data.
-Affiliates need to make sure that merchants comply with FTC guidelines or else may be held liable.
FTC just started to reinforce the guidelines last December 1 so we will know more as time goes. We will pass them on to Affilorama members as we get more information.
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