28 Jun 09
05 Jun 12 6:41 am
Unsolicited email is SPAM. I wouldn't count on any traffic you get from a purchased list. Too much risk for being marked as spam. Once you get that rep, it's hard to overcome.
An opt-in email list is better -- and double opt-in is best! That second opt-in is key. It's the one that comes in the email and says "click this link to confirm". The double opt-in prevents "spammers" from just throwing in any old email address just to get at some prize. That second opt-in confirms that the person who enters the email address "is who he says he is".
Hope this helps!