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What is keyword type match in Adwords?

mishrarakesh7291
Posts: 15
Joined: 08 Aug 19
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What is keyword type match in Adwords?

What is keyword type match in Adwords? Please give more explanation and examples. Thanks!
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maryt
Posts: 3218
Joined: 16 Apr 12
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This is a feature where you are able to set your keywords based from different matches like broad, exact, and etc. Here is a good reference on what is keywords match and how it is used:

https://blog.tryadhawk.com/google-adwor ... g-options/
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monicageller3691
Posts: 59
Joined: 01 Jul 19
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Adwords keyword match were four types:
Broad match
Broad match modifier
Phrase match
Exact match
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