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Text ads vs. Image ads
nates450r
Posts: 246
Joined: 03 Apr 07
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28 Aug 09 6:49 am

Text ads vs. Image ads

hello my afillofamily i have yet another question

i have been doing text ads on adwords and have had good results with it
but i often wonder about image ads and how they convert as far as CTR

So, has anyone tested an image ad against a text ad using the same landing page?
in general what are your results compaired to regular text ads.

any info or thoughts about using image ads would be very helpful to me.

Thanks, Nate
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diyacorp
Posts: 41
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28 Aug 09 2:24 pm

 Nate - As per my experience, text ads have a better conversion rate. Image ads help attract a customer, but what I noticed is that the text ad convinces them to buy (applies also to me as a customer)
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Diya
 
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jpastorizo
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28 Aug 09 3:16 pm

 Nate,

I suppose you are talking about Text Ad vs Image Ad advertised within a content network and not Search Text Ad vs. Content Network Image Ad?


Renato
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nates450r
Posts: 246
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28 Aug 09 3:26 pm

 Well i guess in general search-content.
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