04 Aug 06
23 Aug 06 6:40 am
I have used MSN Adcenter, Yahoo Search Marketing (overture), and Google Adwords over the last 6-12 months. Here is what I found...at least in my niche...
MSN Adcenter seems to charge an arm and a leg, but does not convert for crap!
Yahoo Search Marketing is not very cheap, but converts the best.
Google Adwords coverts well, and is the cheapest if you know how to use it well and all your pages are search enging optimized.
If you are lazy or plan on direct linking you better just leave Google out of it, because the costs will eat you alive. I would highly suggest you learn more about Google Adwords before you give up on them.
Google has tons of video tutorials on adwords.google.com that contain more than enough information to teach you everything you could possibly want to know about Adwords.
Don't buy any extra training, it is a waste of cash. Just ask questions here after you go through the Google tutorial and I am sure someone will help out.