12 Jun 14 7:11 am
PPC is good for branding of your business . When you join online business, then PPC is the best way to tell people about your services or product by targeting relevant search queries. It will show your website up in search engine results and will successfully get more clicks. But PPC is not about improving your website keyword ranking. It will show your website up in search results until you pay for that . Once you stop, those results will disappear.
For improved keyword ranking, you should need to focus on organic search results that is called search engine optimization. It will take little long time to get your website appear on Google first page but results lasts for longer period of time.