19 Oct 09
12 Nov 09 6:21 am
Thanks for your reply. Is it correct to say that if a keyword isn't getting any impressions it either means -
a) the ads you have for that keyword are not specific enough to the keyword, or
b) people just aren't searching for that keyword?
If you are getting plenty of impressions, a decent average position, but no clicks, does that mean that your ad is just not enticing enough for people to want to click on it and you need to improve the ad copy?