Looking for ideas or need advice in a new market? Keyword research, market competition, size of the market - can all be discussed here.

When optimising my site what keyword list should I compile?

PremiumMember
bizkit
Posts: 2
Joined: 20 Aug 06
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When optimising my site what keyword list should I compile?

Hi Everyone

Joined a week or so ago - good to see some familiar names here :D

I have been working my way through week 1 of the 90 day videos and I have a question about keyword research.

When doing KW research for PPC I would tend to look for 3 or more word phrases to reduce the competition and to more closely match what the potential customer might search for.

However, in optimising my site, what kind of KW list should I be compiling?
High traffic? (high competition), High KEI? Other?

Could you point me in the right direction please?

Thanks
Jakki
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PremiumMember
chatyak86
Posts: 1369
Joined: 17 Jun 06
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I think you answered your own question on that one. You will want a list of keyword and groups that bring in a quality of visitors yet at the same time enough traffic to get those sales going.
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Site Admin
markling
Posts: 2489
Joined: 13 Jun 06
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I usually go for a bit of both, try 50% of your keywords being great KEI and 50% being high search terms.

Hope that helps!

regards,
Mark
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PremiumMember
bizkit
Posts: 2
Joined: 20 Aug 06
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Yes, thanks Adrian and Mark

Jakki
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