16 Jun 06
01 Sep 09 6:41 am
Yep, fanatic hit the nail on the head. Nothing wrong with picking a large market (often better than the small markets), but you've gotta drill down and find your own niche.
You also have to be better if you're in a competitive place. In smaller niches it's not hard to do this, but in weight loss you've gotta be a bit better in order to stand out.
There are loads of niches and subniches within weight loss. You can do mens stuff, womens stuff, kids stuff, older peoples stuff, weight loss for busy people and on and on it goes.
Post your thoughts here and I'm sure someone will be able to help you pick out one that's good.